1. Simple Tips to Effectively Engage a Student to Contact YOU Marketing a Non-Profit to a College Student By: Angelyn Alicea Bonner Senior Intern

2. Overview Behind the Volunteer: Getting to Know Your Target Market Methods to Market: Getting the Message to the Students Marketing to a College Student 2

3. Behind the Volunteer Getting to Know Your Target Market Marketing to a College Student 3

4. Why PEOPLE volunteer… Marketing to a College Student 4 Achievement Recognition Personal Growth Giving Something Back Brining about Social Change Family Ties Feelings of Belonging http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF

5. Marketing to a College Student 5 "Those who criticize this generation forget who raised it.” – Anonymous

6. Why PEOPLE DON’T volunteer… Marketing to a College Student 6 Disorganized management Lack of board support Staff indifference Limited training and orientation Lack of contact and support Wrong assignment Perks that are withdrawn Insufficient funding http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF

7. Why a College Student? Marketing to a College Student 7 Need the Experience Resume Willing to work for FREE Radicals They are the future!!!

8. Marketing to a College Student 8

9. Methods to Market Getting the Message to the Students Marketing to a College Student 9 Flyers Social Networking School Service Initiatives

10. FLYERS Marketing to a College Student 10

11. Flyers…What makes them effective? Marketing to a College Student 11 K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers

12. Flyers…What makes them effective? Marketing to a College Student 12 K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers

13. Flyers…What makes them effective? Marketing to a College Student 13 K.I.S.S.- “Keep it simple stupid”  Maximum 3 Fonts  No Curvy, hard-to-read fonts  Easy-to-understand pictures  Short Messages: Enough for the person to be able to glance at and see what it is that you are talking about without spending 5 minutes reading a paragraph that you could have said in two words.

14. Marketing to a College Student 14

15. Flyers…What makes them effective? Marketing to a College Student 15 K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers

16. Flyers…What makes them effective? White Space: the empty spaces in a design Not always white RULE: All of the space in a flyer does not need to be taken up by content. Marketing to a College Student 16

17. Marketing to a College Student 17

18. Marketing to a College Student 18

19. Flyers…What makes them effective? Marketing to a College Student 19 K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers

20. Flyers…What makes them effective? Gutenberg Diagonal Eye Movement Pointing Devices Marketing to a College Student 20

21. Marketing to a College Student 21

22. Marketing to a College Student 22

23. Marketing to a College Student 23 http://www.llrailings.com/scrapbook/Iron%20Flyer.jpg

24. Flyers…What makes them effective? Marketing to a College Student 24 K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers

25. Flyers…What makes them effective? Colored Paper Textured Paper Placement on “Hot-Spots” Be Innovative and Different Marketing to a College Student 25

26. Marketing to a College Student 26

27. Marketing to a College Student 27

28. Marketing to a College Student 28

29. Marketing to a College Student 29

30. Marketing to a College Student 30

31. Marketing to a College Student 31

33. Marketing to a College Student 33 Rave Party Friday, June 5th, 2009 Rinker Field House 10:00pm-1:00am BRING YOUR WHITE SHIRT, HIGHLIGHTERS, AND DANCE MOVES!!

34. Ad Activity: What does this ad do well? Marketing to a College Student 34

35. Marketing to a College Student 35

36. Social Networking Marketing to a College Student 36

37. Marketing to a College Student 37

38. School Service Initiatives Marketing to a College Student 38

39. AT STETSON… Center for Service Learning Greenfeather ITS Volunteer Fair Bonner Marketing to a College Student 39

40. QUESTIONS?! Marketing to a College Student 40