1. American Cancer Society’s Relay For Life of Concord – 2010 Fundraising in Tough Times February 11, 2010

2. Agenda Our Reality Leveraging The Internet Other Fundraising Ideas 2

3. Our Reality

4. Our Stated Goal The Relay For Life of Concord goal in 2010 is to raise $56,000 (with ACS net goal of $52,000) through 37 teams fundraising with a total of 300 participants and 80 survivors. 4

5. Let’s Maintain All-Star Status Qualify by completing Deadlines 1 and 2 50% of the RFL Committee are active ACS CAN members At least a 10% increase of registered survivors (80 survivors) Net gain of at least 5 teams over last year’s count (47 teams) Retain 70% of last year’s teams At least 30% of teams with at least one survivor Net Income Goal reached or exceeded (Our goal: $56,000) All website customization completed Team Captains must be contacted at least one month post-event using on-line Convio Email Campaign 5

6. Our Combined Monthly Goals 6 TOGETHER, WE CAN DO THIS!!!

7. What Do These Numbers Mean? February – 25 Teams, $200 per team THANK YOU, KING ARTHUR’S COURT!! March - 30 Teams, $500 per team April – 40 Teams, $425 per team May – 47 Teams, $320 per team June – 47 Teams, $110 per team July – All leftover funds If each team is 6 people, the number is about $20/week per team member!! This IS DOABLE!! 7

8. Some Facts Concord proper has lots of small businesses and schools (in addition to government offices). – Rely on personal fundraising, not corporate largess. – Engage the local schools and colleges. Our geographical reach contains lots of small communities. – Opportunities for diverse fundraising. – Engage outer communities more. More philanthropic needs in communities – Emphasize ACS’s and Relay’s message in all interactions. – Share the personal stories. 8

9. A Proven Approach in Tough Times A journey of a thousand miles begins with but a single step. (Or, one quarter from 50 people is the same as $20.00) 9 Focus on the near-term, not the long-term

10. Leveraging The Internet

11. Our Web Presence Contact Alison Hunter for all things related to our website Her email address: relayconcordnh@comcast.net relayconcordnh@comcast.net Our fundraising website: www.relayforlife.org/ConcordNH 11

12. Do You Have a Facebook Page? Recruit team members from your local network Talk about your activities Advertise upcoming team events Post pictures from past events 12 Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users create their personal profiles and create a network of friends through personal connections. Users can also join virtual networks organized by city, workplace, school, and region to connect and interact with other people. Organizations and individual users alike, can create groups, fan pages, and various applications to fundraise, spread the word, and generate support for a variety of causes/events/activities.

13. Sample Facebook Pages 13

14. Do You Tweet? Recruit team members from your local network Talk about your activities Invite friends to join your event real time Keep the buzz alive!! 14 Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.

15. Some Sample Tweets 15 A tweet from UGA Relay, providing incentive for team captains to recruit team members. A tweet from UGA Relay (marketing a Halloween fundraiser) Note the use of Twitter by college students!!!

16. What about YouTube? Tell your Relay Story Post a video of your team Record an event your team is holding Express your creativity! 16

17. Sample Story “ Having lived with the “cancer experience” in our family, I have learned to appreciate the difficulties and challenges it presents….In turn, I have grown to understand the importance of the American Cancer Society’s programs and support…..Relay is simply another one of those ACS opportunities to learn and share feelings with others in a fun-filled yet meaningful common experience…One can’t walk away from the Relay For Life without feeling more aware, and better about people and life.” – Ron, A Husband 17

18. Other Ideas Link your team’s sites onto your sponsor’s pages Include the link in all your email signatures Record a special message on your cell phone, talking up your team and its activities Share the Relay story with your personal networks Assist us with local media stories and placement Support our publicity campaign within your local community 18 Help us get the word spread!

19. Other Fundraising Ideas

20. Some Fundraising Ideas Road Race “Spare a Dime?” (“It’s Just a Quarter”) Toll Roads Sales Salon Recruitment Penny Wars 20

21. Call to Action We CAN BEAT those goals!!! We CAN BE ALL STARS again !!!! 21 LET’S DO IT!!

22. Further Assistance Alison Hunter – Online Chair relayconcordnh@comcast.net Tammy Hardy – Publicity Chair thardy@mcsbnh.com Karen RJ White, PMP, PMI Fellow – Deputy Chair Karenrjwhite@comcast.net Pat Nelson - Chair patknelson@yahoo.com 22