1. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Practical Strategic Measurement

2. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Your Future Picture? - Desirable Will You Be Satisfied If You Achieve It? Black and White Cartoon Wizard of ID Showing 100% Surrender

3. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Strategic Measurement Plan Organizations Must Implement A Strategic Measurement Plan That Accomplishes The Following: –Defines Strategic Measurements For Each Key Descriptor In The Future Picture –Assign Responsibility For And Frequency of Measurement –Campaigns Have Implemented Strategic COG Measurement Plans –Defines Exit Assessment Milestones Where The Overall Strategy Is Assessed For Mistakes, Resource Allocations, Strategic Changes

4. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Strategic Measurement Is Hard Work Measures Have To Be Meaningful –Measures Need To Indicate Strategic Success Measures Need To Be Straight Forward And Unambiguous –What Is Being Measured ?? And What Does A Measurement Look Like ?? Measurement Data Needs To Be Collected, Analyzed, and Tracked –An Individual Must Be Responsible For Each Measurement

5. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Measures Have To Be Meaningful For Each Measurement Ask The Following Question: –Will Achievement Of The Strategic Success Value Of The Measurement Indicate Complete or Partial Strategic Success? % Of Enemy Army Surrendering (100%) Black and White Cartoon Wizard of ID Showing 100% Surrender

6. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Measures Need To Be Straight Forward And Unambiguous Simple Measurement Formula –Unit of Measurement –Measurement Description –Strategic Success Value Example: –Number of New Instructor Positions (20) Unit of Measurement - Number Measurement Description – New Instructor Positions Strategic Success Value - 20

7. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Strategic Measurement Is Hard Work Measurement Needs To Be Timely –Measurement Must Commence Early And Be Repeated Regularly And Often— Frequency of Measurement Must Be Specified In the Measurement Plan Measurements Must Be Evaluated Regularly Over The Course Of Execution –Senior Management, Campaign Teams Must Formally Review Measurements Regularly

8. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Measurement Data Needs To Be Collected Measurement Needs To Be Timely Jane In HR Is Responsible For Tracking And Reporting On The Number of New Instructor Positions Every 30 Days. Number of New Instructor Positions (20) Frequency of Measurement

9. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Measurements Must Be Evaluated Regularly Senior Management, Campaign Teams Must Formally Review Measurements Regularly

10. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Units of Measurement Limited Set of Possibilities: –Numbers (1, 1.5, -1.001, 1000, 7,800) Whole, Decimal, Positive or Negative –Currency (Any Currency $, ¥, £, ¢, etc) Positive or Negative –Percentage (10%, 1%, -5%) Positive or Negative –Boolean (True or False)

11. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Measurement Description Lots of Possibilities –Absolute –Trends –Ratios –Ceiling –Floor –Averages (Means, Medians) –Assessments (Surveys)

12. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Strategic Success Value The Value of The Measurement Description In Terms Of The Unit of Measurement That Indicates Strategic Success. –Number of New Instructor Positions (20) Strategic Success Value - 20 In This Example, Realizing 20 New Instructor Positions In Two Years Would Indicate Strategic Success

13. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Measurement Plan Fragment Comparative Absolute

14. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Reporting And Plotting Measurements Measurements Can Be Tracked And Reported As: –Current Value –Historical and Projected Values –Both (Recommended) Any Graphical View of Data Will Be Useful As Long As Approach Is Consistent As of Q3-2005 New Instructor Positions = 5 Current Value: Historical, Current and Projected Values

15. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Establishing Strategic Exit Assessment Milestones Strategic Exit Assessment Milestones Are Pre-designated Dates At Which Time The Organization Make A Structured And Previously COMMITTED To Evaluation of Strategic Progress. –Identify and Deal With Strategic Mistakes –Identify And Commit To New Strategic Directions –Adjust Resource Commitments To Strategic Execution

16. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Strategic Exit Assessment Milestones Execution Start Future Picture Horizon Identify and Deal With Strategic Mistakes Identify And Commit To New Strategic Directions Adjust Resource Commitments To Strategic Execution COMMITMENT Made HERE To Conduct Assessments HERE

17. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Practical Strategic Measurement Insights and Discussion