1. Oracle Application Express

2. Program Agenda Oracle Application Express Overview Use Cases Key Features Packaged Applications Packaging Pricing Call to Action

3. © 2008 Oracle Corporation – Proprietary Oracle Application Express (APEX) Unique Rapid Application Development (RAD) tool for the Oracle Database Browser based for Development, Deployment & Use Declaratively build professional Web 2.0 applications that are fast and secure Leverages full Oracle database capabilities Standard component of the database Easy to develop Easy to deploy Easy to manage

4. © 2008 Oracle Corporation – Proprietary Use Cases Data-driven Applications Develop opportunistic and departmental productivity applications Online Reporting Build SQL-based reporting applications on existing database schemas Access Replacement Consolidate outgrown Access applications to the Oracle database with an APEX Web front end Spreadsheet Web-ification Convert spreadsheets to Web applications where they can be concurrently viewed and edited Oracle Forms Modernization Leverage SQL & PL/SQL declarative programming skills to move Forms applications to HTML / Web 2.0

5. © 2008 Oracle Corporation – Proprietary Problem: Spreadsheets

6. © 2008 Oracle Corporation – Proprietary Problem: Spreadsheets Multiple sources of truth

7. © 2008 Oracle Corporation – Proprietary Problem: Spreadsheets Manual collation from different sources Multiple sources of truth

8. © 2008 Oracle Corporation – Proprietary Problem: Spreadsheets Manual collation from different sources Reports generated from partial truth Multiple sources of truth

9. © 2008 Oracle Corporation – Proprietary Problem: Spreadsheets Manual collation from different sources Reports generated from partial truth No controls over who sees the information Multiple sources of truth

10. © 2008 Oracle Corporation – Proprietary Problem: Personal Databases Fragmented Platform dependent Web unfriendly

11. © 2008 Oracle Corporation – Proprietary Problem: Personal Databases Fragmented Platform dependent Web unfriendly Password Security inadequate Vulnerable Can be easily copied

12. © 2008 Oracle Corporation – Proprietary Problem: Personal Databases Fragmented Platform dependent Web unfriendly Backups inconsistent Scattered locations Inefficient utilization of IT resources Password Security inadequate Vulnerable Can be easily copied

13. © 2008 Oracle Corporation – Proprietary Problem: RAD Centrally managed Enterprise Database Backed-up Secure Scalable

14. © 2008 Oracle Corporation – Proprietary Problem: RAD Centrally managed Enterprise Database Backed-up Secure Scalable Need to do more with fewer people and less budget  Gain more data visibility  Integrate data silos  Additional reporting  Increase productivity  React to market forces  Meet compliance requirements

15. © 2008 Oracle Corporation – Proprietary Oracle Application Express EASY to Develop Rapid Web application development Fully productive very quickly Declarative / Wizards

16. © 2008 Oracle Corporation – Proprietary Oracle Application Express EASY to Develop Rapid Web application development Fully productive very quickly Declarative / Wizards EASY to Deploy No client software Browser based Feature of the Oracle Database

17. © 2008 Oracle Corporation – Proprietary Oracle Application Express EASY to Develop Rapid Web application development Fully productive very quickly Declarative / Wizards EASY to Deploy No client software Browser based Feature of the Oracle Database EASY to Maintain Centrally managed metadata repository Multi-tenant hosting Robust framework

18. © 2008 Oracle Corporation – Proprietary Functionality

19. © 2008 Oracle Corporation – Proprietary Out of the Box Development Features Reports Forms Charts Calendar Templates Navigation Validations Processes Computations Branches Web Services Email Services Translation Services Conditional Processing Authentication Authorization Session State Management Logging & Monitoring

20. © 2008 Oracle Corporation – Proprietary Target Development Group

21. © 2008 Oracle Corporation – Proprietary Data Entry Forms Feature Rich Built in widgets available Pop-Up calendar List of values Enable Validations on Form Fields Lost update detection Variety of Form Types Tabular forms Master Detail forms Forms on a Web Service Form on a Table with Report

22. © 2008 Oracle Corporation – Proprietary Charts

23. © 2008 Oracle Corporation – Proprietary Interactive Reports Out of the box declarative Web 2.0 reporting Dramatically enhances end-user capabilities

24. © 2008 Oracle Corporation – Proprietary Packaged Applications Over 30 Packaged Applications and Sample Code: Project Tracking People Search Discussion Forum Bug Tracker Fully functional solutions – Use as is / Customize / Learning tool Document Management Online Store Ask the Expert Issue Tracker

25. Oracle Database 11g Editions 400 1,000 10,000 Average Connected Users Standard Edition One (2 socket max) Standard Edition (4 socket max) Enterprise Edition (Unlimited processors)

26. Packaged & Priced to be Affordable # of Users (1) Oracle Database 11g Standard Edition One Oracle Database 11g Standard Edition (inc. Real Application Clusters) 1$180$350 5$900$1,750 # of SocketsOracle Database 11g Standard Edition One (2) Oracle Database 11g Standard Edition (3) (inc. Real Application Clusters) 1$5,800$17,500 2$11,600$35,000 (1) Minimum 5 users (2) Maximum 2 sockets (3) Maximum 4 sockets Note: Pricing as of July 17, 2008. Refer to Oracle Price List for current Oracle pricing.

27. Call to Action 1.Watch remaining Oracle 1-Click product overviews Understand core value propositions Understand key features & functions Understand pricing & packaging 2.Talk to your VAD about Oracle’s Remarketer Program 3.For more information: http://www.oracle.com/goto/remarketer http://partner.oracle.com

28. Copyright © 2007, Oracle and / or its affiliates. All rights reserved. Oracle