1. An evaluation of office occupiers' needs and preferences - A study on the influences of cultural differences and generations in workplace design Bee Yee Gan Helsinki University of Technology Dr Barry P Haynes Sheffield Hallam University ERES 2009

2. This study is part of the Preferences Research Project – Aim of the project is to identify and understand the occupiers’ needs and preferences (individual and organisation level) – Aim of this study is to explore the influences of the cultural differences and generation gaps in workplace design What are the critical factors the organisation needs to be aware of? introduction methodologygenerationconclusioncultural differencesQ & A

3. introduction methodologygenerationconclusioncultural differencesQ & A Cultural/Generation/Age Generation Cultural/Generation/Age

4. Cultural differences can be related to physical, virtual and behavioural aspects of the workplace The Hofstede's 5 Cultural Dimensions - Power Distance Index, Individualism, Masculinity, Uncertainty Avoidance Index and Long Term Orientation Definition – Nationality/ Ethnicity/ Citizenship introduction methodologygenerationconclusioncultural differencesQ & A

5. Canon Electronics "A company will do well if you get rid of the chairs and computers“ - Hisashi Sakamaki introduction methodologygenerationconclusioncultural differencesQ & A

6. introduction methodologygenerationconclusioncultural differencesQ & A

7. Age or generation? introduction methodologygenerationconclusioncultural differencesQ & A

8. Real Estate companies Countries Preferences & Needs Focus Group Questionnaire Interview Observation Cultural Differences Multi-Generation Gender introduction methodologygenerationconclusioncultural differencesQ & A

9. introduction methodologygenerationconclusioncultural differencesQ & A Cultural/Generation/Age Generation Cultural/Generation/Age

10. Stage 1 – Liteature Review (sociological perspective to workplace) Stage 2 – Research in UK Stage 3 – International comparison Stage 4 – Age & Generation Stage 5 – Tool development introduction methodologygenerationconclusioncultural differencesQ & A

11. Thank you Contact details Bee Gan Bee.Gan@tkk.fi introduction methodologygenerationconclusioncultural differencesQ & A