1. National Museet Concept development – connecting Museum shop & Exhibitions

2. Optimizing sales by connecting the museum shop and the exhibition Intro:

3. Focus Area: Awareness of products related to exhibition will increase sales

4. Needs: Service Quality: An assessment of how well a delivered service is to the client’s expectations

5. Needs: What is Service Quality? Client Needs Gap Model

6. Needs: Gap Model

7. Needs: Difficult to find items related to exhibition No items related to the pop-up exhibitions

8. Approach: Make it easier for guests to find related items

9. Approach: QR Scans

10. Approach: Provide more information to get guests interested - Website

11. Approach: Website

12. Approach: Poster

13. Benefits: Increase in sales

14. Benefits:

15. Appeals to the main types of guests

16. Costs: Implementing QR scans

17. Costs: Setting up a website

18. Considerations: What about people who don’t use smartphones?

19. Competing Approaches: Online shopping

20. Competing Approaches: Are the visitors needs fullfilled?