2. 2 Our recipe for success  The right market  The right time  The right products  The right company

3. 3 The right time Digital Content Displays Storage Internet Digital Cameras photomax

4. 4 The right time  Photography industry up for grabs  Fresh story and products  Ground floor opportunity

5. 5 The right products photomax appeals to everyone!

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. 13

14. 14 The Right Company  Photomax Lab  Image and document scanning  Movie rendering  DVD mastering

15. 15

16. 16 Viral Marketing  Instant online photo sharing  New members become your customers  High customer conversion  27% member sign up!

17. 17 The road ahead  Sharing  Photo messenger (phone)  Group content collaboration  Genealogy  Entertainment  Digital video  Photo games  Internet picture frame

18. 18 Photomax is the best  Today  Collection and preservation of memories  Entertaining, satisfying output  Warm and engaging, easy  Tomorrow  Collection of more content  Group collaboration and discussion  Organization and searching  Easy to use

19. 19 Why we will succeed  The right market: emotion, leverage  The right time: convergence, change  The right products: creating new needs  The right company: partnership

20. 20