1. RECRUITMENT FIRMS PRACTICE COMMUNICATING THE BRAND MESSAGE

2. RECRUITMENT FIRMS PRACTICE2 Why do you need to communicate it? Familiarity

3. RECRUITMENT FIRMS PRACTICE3 And who to? ClientsCandidates Potential Employees Existing Employees RPOs Corporate Finance Venture Capital Competitors

4. RECRUITMENT FIRMS PRACTICE4 Where do we find them? Resourcing Manager Social Media HR PressHR Blogs Business Press

5. RECRUITMENT FIRMS PRACTICE5 How PR can help Creates an authoritative image with clients, candidates and potential employees – points of differentiation and added value Establishes company as a thought leader Provides credible marketing collateral Objectivity makes it more powerful than advertising

6. RECRUITMENT FIRMS PRACTICE6 The Press Want opinion – not information Want facts not fluff Love data

7. RECRUITMENT FIRMS PRACTICE7 The principle in action - data Morgan McKinley – Front page of CityAM

8. RECRUITMENT FIRMS PRACTICE8 The principle in action - opinion DMJ Recruitment

9. RECRUITMENT FIRMS PRACTICE9 The principle in action–facts Clinical Professionals

10. RECRUITMENT FIRMS PRACTICE10 The principle in action - regional Venn Group

11. RECRUITMENT FIRMS PRACTICE11 Giving the brand a voice

12. RECRUITMENT FIRMS PRACTICE12 PR is NOT just about traditional press Online media Website Blog Social Media Channels ……It’s all about the content

13. RECRUITMENT FIRMS PRACTICE13 Getting read….getting shared Online is where it’s at: It can be there forever It’s easily shared It allows engagement But you have to be creative

14. RECRUITMENT FIRMS PRACTICE14 The principle in action

15. RECRUITMENT FIRMS PRACTICE15 Become the media- the blog

16. RECRUITMENT FIRMS PRACTICE16 The principle in action

17. RECRUITMENT FIRMS PRACTICE17 Social Media Channels LinkedIn Exponential reach for your online content Encourage all your staff to like and share Monitor and engage with your followers

18. RECRUITMENT FIRMS PRACTICE18 Social Media Channels Twitter & Facebook Here’s a job DO YOU LISTEN!

19. RECRUITMENT FIRMS PRACTICE19 Google+ 500 m ACTIVE users Share your content and good content from others If your content is shared and recommended it will massively help your SEO Don’t get fixated on keyword stuffing – Google will reward good content

20. RECRUITMENT FIRMS PRACTICE20 Why Brand and Reputation Matter What does Tom want?What does Angela want?

21. RECRUITMENT FIRMS PRACTICE21 Questions? tracey@bluesky-pr.com @BlueSkyPR 01582 790702 www.bluesky-pr.com