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SHRM Advocacy Team David M. Lusk ▪ February 23, 2012 Regional Council Summit February 24 – 25, 2012 Grapevine, TX
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy Government Affairs Team (GAT) Background National office: four federal lobbyists; one state affairs advisor; one key contact associate; one member advocacy position (open) No federal Political Action Committee Two-pronged challenge Maintain relevance with no PAC Manage “assets for testimony” Democrats & Republicans both request SHRM testimony on federal / state level “Joining Forces” Initiative vs. NLRB / DOL Proposed Rules
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy Government Affairs Team (GAT) Background Challenge of “Wave Elections” Cause legislative alliance difficulty Create novice legislators seeking reliable information sources Only TWO members of Congress possess HR background SHRM’s regional & chapter structure Members engaged in GA activities demonstrate among highest satisfaction ratings across SHRM departments Satisfied members renew -> renewing members engage more (volunteer, attend conferences, etc.) -> SHRM & State Councils grow
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy We are the Champions: What it Takes to Build Grassroots Leaders 4
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy Response?
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy SHRM Advocacy Team (A-Team) Developed to ensure when policy decision-makers (legislators, regulators, etc.) develop workplace policy, HR’s voice is heard via a “local network” Since MoC’s are most responsive to their constituents, informs legislators of policy impacts upon employers in her / his district SHRM members best understand / are best suited to communicate how public policy affects employees, employers & the HR profession as a whole Entering year three (2012) of five-year implementation
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy SHRM Advocacy Team (A-Team) Intended to build upon successful but ad-hoc country-wide efforts in place Two participation levels HR Advocate Advocacy Captain Four “soloists” vs. “choir” of 260,000 SHRM activists
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy 97%46% 8% Congressional Management Foundation 2011
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy Measureable Results Conference Hill Advocacy Days - A-Team Effort Launched 9 - 77% - 23%
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy Measureable Results SHRM Member Advocacy Visits (non-conference related) 10 - A-Team Effort Launched
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy Measureable Results House Concurrent Resolution 101 (Neal / Gerlach) Sought 100 co-sponsors; 52 co-sponsors as of early February SHRM launched coalition activities, letter-writing & phone campaigns Co-sponsorship jumped to 106 by mid-February introduction Rise in State Council / Chapter programming Existing annual legislative conferences providing more strategic credit Legislative conferences initiated in California, Florida & Maryland
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy Measureable Results Over 8,000 subscribers Just under 2,700 SHRM members trained About 1,000 volunteers identified Between 125 – 350 A-Team members regularly view live monthly webinars
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy WY ID CO OK GA CA CT MD TN IN IA 2012 A-Team Target States
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy IL NM PA NV OR CA DE OH TX WV VA 2011 A-Team Target States
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy WI NE KS NY WA AL AR CA ME 2010 A-Team Target States FL RI
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy 16 Items for Today’s 5:15 pm Breakout Session Offer council & chapter support for a SHRM strategic priority Provide educational programming with HR Certification Institute strategic credits for current, past & future target states Contribute to SHAPE objectives / CLA areas of Government Affairs Become a 2013 target state
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy 17 Items for Today’s 5:15 pm Breakout Session SHRM-provided speakers on advocacy and public policy issues Bolstering efforts of tactical 2010 & 2011 target states Review sample materials, techniques, etc., for supporting council / chapter programs & membership growth
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy 18 David M. Lusk Senior Associate, Member Advocacy david.lusk@shrm.org W: 703-535-6158 C: 703-597-3602 1800 Duke Street Alexandria, VA 22314
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