2. 1 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Chapter 3 Title Slide © 2015 Jerry Sheppard. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. Presentation design by Jerry Sheppard. INTRODUCTION:INTRODUCTION: Business 478: Strategy PART 0 Help with Strategy 1 / 13 ✪

3. 2 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Learning Objectives Studying this material should provide you with the strategic management knowledge needed to: Learning Objectives 1.Know how to pass this class. 2.Know how to find the resources to perform an acceptable strategic analysis in this class. 3.Know that you could maybe not possibly ask for more! Presentation design by Jerry Sheppard. © 2015 Jerry Sheppard. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. 2 / 13 ✪

4. 3 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Intro. to Bus. 478: Strategy / 2015-3 Introduction The Web page includes cases & exercises. CONTACTS:  778-782-4918  Sheppard@sfu.ca NOTES:  http://www.sfu.ca/~sheppard/index.html OFFICE:  WMC 4387 HOURS:   Mon. 12:40 – 1:20, & by Appt. Wed. 12:40 – 1:20, & by Appt. Wed. 12:40 – 1:20, & by Appt. For an appointment contact me in person, For an appointment contact me in person, by phone or E-mail & we’ll set-up an appt. by phone or E-mail & we’ll set-up an appt. Prerequisites: Bus. 207, 312, 343, 360 & 374 or 381 & 90 credits. INSTRUCTOR: Jerry Sheppard

5. 4 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Course Description & Text Text: Hitt, Ireland, & Hoskisson Strategic Management: Competitiveness & Globalization, Concepts, 11 th Ed. Course Description: Provide you with an introduction to Strategy. Provide you with an introduction to Strategy. Goal: enhance your ability to insightfully develop, articulate, implement a strategy.Goal: enhance your ability to insightfully develop, articulate, implement a strategy. Coverage: strategic mgmt. process:Coverage: strategic mgmt. process: – i.e. strategy formulation and implementation. Short lectures, case studies and classroom exercises will support lecture & discussion of course topics.Short lectures, case studies and classroom exercises will support lecture & discussion of course topics. Text & Course Description

6. 5 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Grading (more on this when I get to grade sheets ) Group Grade (27%) Group Grade (27%) 5% Case Synopsis 5% Case Synopsis 10% Written Analysis 12% Case Presentation 10% Written Analysis 12% Case Presentation Individual Grade (73%) Individual Grade (73%) 28% Individual Paper 28% Individual Paper 28% Midterm 28% Midterm 12% Participation 12% Participation 5% Contribution to group (5 X 1% each) 5% Contribution to group (5 X 1% each) Ethical Considerations Ethical Considerations Not doing your own work on individual assignments, Not doing your own work on individual assignments, plagiarism or insufficient citation may get you a zero. plagiarism or insufficient citation may get you a zero. Grading

7. 6 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Group Selection Group Selection Form If you are your groups’ CEO you have no real power. You’re just the first among equals. YOU ARE NOT BRUCE SPRINGSTEEN Name Student ID # TitleConcentration CEO COO CMO CFO CHR Steve Jobs 20311-1234 Marketing Andy Grove 20302-1415 Mgmt. Science Phillip Kives 20210-1234Marketing Mike Milkin 20311-5678Finance Mark Wexler 20102-1234H.R.M. Assuming he was still around You need to find a group & a firm to analyze by the 3 rd week. I’ll put you in a group if you can’t find one.

8. 7 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Class Assignments: The Basics AssignmentsDateTopic Class Details Readings Sept. 09 Strategic Mgmt., Performance & Cases Ch. 1, Case PPT, Performance PPT Sept. 16 External / Internal Environment Insourcing, IMI Case, Double-practice #1 Ch. 2 & 3, Insource reading, IMI case, Double-practice 1 Sept. 23 Bus. & Corp Level Strategy In-Class exercise #1, Toms case Ch. 4 & 6, Toms case, In-Class exercise 1 Sept. 30 International and Co-op Strategy In-Class Exercise #2 Double-In-Class Practice #2 Ch. 8 & 9, Double-practice 2, In-Class exercise 2 Oct. 07 Dynamics, Restructuring Kaskazi 1 & 2, In-Class Exercise 2, Chapter Review Ch. 5 & 7, Kaskazi 1 & 2 GROUP LISTS DUE FIRM SYNOPSIS DUE

9. 8 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Class Assignments: Applications & Ends AssignmentsDateTopic Class Details Readings Oct. 14 Innovation & Governance Corp. Renewal & Innovation, Corp. Governance, Juwi case Ch. 10 & 13, Juwi case Oct. 21 Midterm Oct. 28 Control & Rewards, Van Halen, Corning case Ch. 11, Van Halen reading, Corning case Nov. 04 INDIVIDUAL CASE DUE: Arla Foods case Nov. 11 Remembrance Day Nov. 18 Leadership BP Deepwater Horizon case Ch. 12, BP Deepwater case Nov. 25 Case Presentations (Written Analysis due Nov. 27) Dec. 02 Case Presentations (Written Analysis due Dec. 04) PANIC Arla Foods, ‘Milky Way’

10. 9 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Grade for Strategic Analysis SUBHEADINGS! 12345671234567 3.0 3.3 Include Corp. Philosophy and stakeholder analysis. 3.0 3.5 General External Environment, Porter’s 5 Forces, Competitor Analysis & Dynamics. 3.3 3.3 Subheadings. Including explaining the firm’s core competences (VRIO). 3.3 3.5 Subheadings include Business, Corp., International & Co-op. Strategies. 3.5 3.5 How Strengths match the Opportunities & how the weaknesses match the threats. 3.5 3.5 Create criteria & alternatives, evaluate & recommend something. 3.3 3.4 State an action plan & needed structural & control changes that may be required. 3.35 Average Section of report Grade range is 0.0 – 4.3 Mission, Objectives, Goals, Stakeholders Resources, Capabilities & Core Competencies General & Industry Environment Bus., Corp., Interna- tional & Co-op. Strat.s Synthesis Criteria, Evaluation & Recommendation Average Implementation Form Content Strategic Analysis

11. 10 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Group Peer Evaluations 3.7 OK 3.5 So-So 3.8 Good! Don’t be the free rider! 1.4 zzzzzz Don’t be the free rider! You get a higher grade by not filling this out ! You get a higher grade by not filling this out ! This is due Dec. 4, 2015. This is due Dec. 4, 2015. Group Peer Evaluations

12. 11 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Self Evaluation Introduction Self Evaluation The comments are the thing I really read! The comments are the thing I really read! This is due Dec 4, 2015. Self Evaluation

13. 12 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments Miscellaneous Most sessions will be 20 % short lecture, 40 % strategy exercise, 40 % case analysis.Most sessions will be 20 % short lecture, 40 % strategy exercise, 40 % case analysis. On-line lectures are from concepts chapters.On-line lectures are from concepts chapters. Sound Unsound For fun, this guy, Alfred E. Neuman (NOT an exam ?), will be in every slide presentation at least once! There’s also some material on the bottom of the slide so you know how much longer the prof. is going to ramble on. S O U N D A rose means Uber-Text notes A star means an important point Exam will be theory and application.Exam will be theory and application. Power Point Audio Lectures are available at: http://www.sfu.ca/~sheppard/478index.htmlPower Point Audio Lectures are available at: http://www.sfu.ca/~sheppard/478index.html All power point presentations include:All power point presentations include:

14. 13 / 13 ✪ Introduction Text & Course Description Group Selection Self Evaluation Miscellaneous Strategic Analysis Group Peer Evaluations Grading Assignments You mean to tell me that not everyone at the door is trying to kill us all?