1. Basic Marketing – Chapter 06 Supplementary PowerPoint Archive This is an archive of photos and exhibits from the text and additional graphics and exhibits as referenced in the Basic Marketing Multimedia Lecture Guides. See the Basic Marketing Multimedia Lecture Support Package for additional detail and teaching suggestions. For use only with Perreault/Cannon/McCarthy. These images may not be redistributed or used for any other purpose without permission of the publisher, McGraw- Hill/Irwin, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

2. iPod opening photo 6-2

3. Exhibit 6-1: Consumer Behavior for Marketing Strategy Planning 6-3

4. Exhibit 6-2: Model of Influences on Consumer Behavior 6-4

5. Geico and Healthy Choice ads 6-5

6. Exhibit 6-3: Possible Needs Motivating a Person to Some Action 6-6

7. Exhibit 6-4: The PSSP Hierarchy of Needs 6-7

8. Volvo ad 6-8

9. Harley- Davidson ad 6-9

10. Exhibit 6-5: The Learning Process 6-10

11. Apple Beer ad 6-11

12. Beef ad 6-12

13. Cartridge World ad 6-13

14. Exhibit 6-6: Lifestyle Dimensions (and some related demographic dimensions) 6-14

15. Betty Crocker Pour & Frost ad 6-15

16. Burger King photo 6-16

17. Jockey underwear ad 6-17

18. Kaboodle.com website 6-18

19. Amazon.com website 6-19

20. Expedia.com ad 6-20

21. Cross Pen ad 6-21

22. Exhibit 6-7: An Expanded Model of Consumer Behavior 6-22

23. Exhibit 6-8: Consumer Problem Solving 6-23

24. Exhibit 6-9: Problem-Solving Continuum 6-24

25. Minute Maid Pomegranate Blueberry Juice ad 6-25

26. McDonald’s (in Saudi Arabia) photos 6-26

27. iPod photo 6-27

28. Examples of Economic Needs  Economy of purchase or use  Convenience  Efficiency in operation or use  Dependability in use  Improvement in earnings 6-28

29. Simplified Buyer Behavior Model 6-29

30. Psychological (intra-personal) Variables  Motivation  Perception  Learning  Attitudes and beliefs  Personality  Lifestyle (psychographics) 6-30

31. ThermaCare and Diamond ads 6-31

32. Red Gold Tomatoes billboard 6-32

33. Wrigley Cool Green Apple gum ad 6-33

34. Harley- Davidson ad 6-34

35. Social (intra-personal) Influences on Consumers  Family  Reference groups  Social class  Culture and subculture 6-35

36. Characteristics and Relative Size of Different Social Class Groups in the United States Relative sizeGroupSome (abbreviated) characteristics Upper-class Upper-middle class Lower-middle class* Upper-lower (working) class* Lower-lower class 1.5% 12.5% 32% 38% 16% People from old wealthy families and socially prominent new rich... Small business people, teachers, office workers, technicians--the typical white collar workers... The blue collar workers--factory workers, skilled laborers, and service people…most earn good incomes... Unskilled laborers and people in very low status occupations * America’s mass market Successful professionals and managers, community minded and ambitious for their children… 6-36

37. Characteristics and Attitudes of Middle and Lower Classes  Middle classes  Plan and save for the future  Analyze alternatives  Understand how the world works  Feel they have opportunities  Willing to take risks  Confident about decision making  Want long-run quality or value  Lower classes  Live for the present  Feel what is best  Have simplistic ideas about how things work  Feel controlled by the world  Play it safe  Want help with decision making  Want short-run satisfaction 6-37

38. Crest kid set 6-38

39. Epinions.com website 6-39

40. Columbia Sportswear ad 6-40

41. Relation of Decision-Making Process, Adoption Process, and Learning (given a problem) 6-41

42. Social Influences Affect Consumer Behavior 6-42

43. Limited or Extensive Problem Solving? Try Triaminic – the widest range of symptom-specific children’s cold formulas. So you can choose exactly the medicine your child needs, with no side effects from unnecessary ingredients. 6-43