1. Sponsor ADKAR® Assessment Prosci

2. The Sponsor ADKAR AWARENESS DESIRE KNOWLEDGE
What is this sponsor's awareness of:
the critical role a sponsor plays in the implementation of a successful change and achievement of the desired outcomes?
the consequences of poor sponsorship to this change?
the common mistakes that executive sponsors often make during change?
Rate this Sponsor’s
awareness
using the 5 point scale (1 = lowest, 5 = highest)
DESIRE
What is this sponsor's desire to:
undertake the activities necessary to sponsor the change?
invest time and energy towards the success of this project (as compared to other priorities)?
work in close relationship with the change management team?
Rate this Sponsor’s
desire
using the 5 point scale (1 = lowest, 5 = highest)
KNOWLEDGE
What is this sponsor's knowledge of:
the roles and responsibilities of an effective sponsor (how to be a excellent sponsor for this change initiative)?
the specific activities they will need to support this change? (detailed Sponsor Roadmap)
change management best practices for great sponsors?
the current state of the sponsor coalition and what actions need to be taken to create a strong sponsor coalition?
Rate this Sponsor’s
knowledge
using the 5 point scale (1 = lowest, 5 = highest)

3. The Sponsor ADKAR ABILITY
What is this person's ability to act as the sponsor for this change? Do they:
have the power and authority (position) to lead the change?
have the time and capacity to lead this change?
have the credibility and influence to work with impacted stakeholders?
exhibit the behaviors of an effective sponsor (based on their performance on past projects)?
Rate this Sponsor’s
ability
using the 5 point scale (1 = lowest, 5 = highest)
REINFORCEMENT
To what degree are reinforcements in place to support this individual in their role as sponsor?
Does organizational leadership support, value and reward effective change sponsorship?
Does this person have incentives aligned to the success of the project and realization of the benefits?
Are there counter incentives in place that lead to an incongruence of goals?
Has the sponsor been rewarded in the past for successful change sponsorship?
Rate this Sponsor’s
reinforcement
using the 5 point scale (1 = lowest, 5 = highest)
ADKAR Profile Bar Graph 5 4 3 2 1
Awareness
Desire
Knowledge
Ability
Reinforcement

4. Tips for Building Awareness
Action Plan for Building Awareness
Actions:
Timing:
Notes:
Tips for Building Awareness
Share why active and visible sponsorship is critical to project success
Share best practices data around change leadership and the role of sponsors
Have your sponsor complete the Sponsor Competency Assessment
Complete a change management strategy and present this plan to your sponsor
Articulate and share the ROI of change management
Review in detail the Sponsor Assessment Diagram and required actions
Encourage attendance at a sponsorship training program 4

5. Tips for Building Desire
Action Plan for Building Desire
Actions:
Timing:
Notes:
Tips for Building Desire
Review the consequences of failure for this specific change
Share experiences with other projects and past failures that lacked sponsorship
Make a clear connection between effective sponsorship and achievement of the desired outcomes for this change
Help them connect or tie this change project to the overall vision and strategy for the organization
Reinforce the specific ROI of change management for this project based on business case factors
Review the risk mitigation capabilities of change management and highlight examples from past projects
Negotiate sponsor contract for this project and be clear about expectations
Review the Sponsor Assessment Diagram to highlight the challenges that must be addressed 5

6. Tips for Building Knowledge
Action Plan for Building Knowledge
Actions:
Timing:
Notes:
Tips for Building Knowledge
Encourage attendance at a sponsorship training program
Review sponsorship roles and activities – help them understand how these activities are completed successfully
Complete the Sponsorship Competency Assessment and identify gaps
Prepare a Sponsorship Roadmap and share this plan with your sponsor
Be an active coach to your sponsor 6

7. Tips for Building Ability
Action Plan for Building Ability
Actions:
Timing:
Notes:
Tips for Building Ability
Be the sponsor’s coach and provide candid feedback (what is working and what is not)
Create a Sponsor Roadmap and help them achieve each element of this plan
Review the required actions for building the sponsor coalition
Create simplified messages for all levels and train/rehearse delivery
Determine authority for change using Primary Sponsor Assessment
Review sponsor models for opportunities to address gaps
Build and leverage the sponsor coalition to ease burden on primary sponsor
Develop non-time consuming sponsor activities
Coach sponsors on asking for coalition support
Support him or her in sponsoring the change upward in the organization 7

8. Tips for Building Reinforcement
Action Plan for Building Reinforcement
Actions:
Timing:
Notes:
Tips for Building Reinforcement
Provide positive feedback to sponsor
Provide sponsor with employee feedback from sponsor related activities
Engage sponsor and early adopters to identify quick wins to celebrate
Thank your sponsor for the work they are doing
Acknowledge the good work of your sponsor in the presence of others, including your sponsor’s boss 8