1. James Harper - Senior Communication Officer The power of student-led sustainability research

2. James Harper @marketingQB - the power of student-led sustainability research Little bit of information about Cynnal Cymru – Sustain Wales Small NFP in Cardiff Support Welsh Government with their Future Generations legislation Help the Climate Change Commission for Wales Run the Sustainable Development Charter Education sector work Sharing good practice Close working with some FE / HE establishments Cardiff Business School

3. James Harper - the power of student-led sustainability research We teamed up with MSc Marketing Students To do research projects Contributed to their academic studies 8 week process Cardiff University Students & Climate Change Small Business & Sustainability Views & communication Concerns & behaviours

4. James Harper - the power of student-led sustainability research Peter Davies with Geri and the rest of the team

5. James Harper - the power of student-led sustainability research Pauline, the team and lots of stakeholders

6. James Harper - the power of student-led sustainability research Findings You will be glad to hear that I’ve summarised these into some info-sheets 60% fairly concerned 79% would change behaviours 48% ‘not very much affect on FG’ recycling & switching off lights popular 61% ‘neither agree or disagree that UNI is environmentally friendly eating less meat & buying few new clothes less popular want expert advice & latest news corporate reputation cost savings most interested in environment, energy & recycling

7. James Harper - the power of student-led sustainability research What’s happened? The students passed with very high marks They got to present to Lloyds Bank, FSB and the Climate Change Commission for Wales Lots of learning about sustainability and climate change We got some brilliant data to support our work Important step towards more deeper engagement BIG thanks to Pauline Sin Ting Ho, Chara Fotiou, Hing Lin Wong, Xu Han, Ching-Yi Wu, Fei Song, Geri Saxionis and Xiangying Chi great feedback from students promoted widely

8. James Harper - the power of student-led sustainability research Thanks for the opportunity to speak It would be great to hear from you – so please get in touch 02920 570-814 james@cynnalcymru.com twitter @marketingQB