1. Verte Café Revitalized Marketing Initiative Katherine Grayson, Project Manager

2. Who is Verte Café? Verte Café is a small, ethically sourced, local and community-based café in the town of Bennington, VT Mission : to provide Bennington county with high quality and healthy foods at reasonable prices

3. Project: Revitalized Marketing Initiative What Why When How Where Who

4. Project Goal To revamp our marketing techniques and bring in an overall goal of 25- 30% sale increases over the next two years (by 2016) In order to achieve this goal, Verte Café must achieve a more prominent position in social media, specifically Facebook. We must also generate an official Website with prices, location, business information and other promotional materials such as photos, discounts and sales.

5. INFOGRAPHICINFOGRAPHIC

6. Online Marketing Components Website and Facebook Planning * Have Wi-Fi in café Comcast – $49.99/mo. GoDaddy – domain name host - $12.99/year Website Design Strategy Facebook Promotion Strategy

7. Website Prototype

8. Facebook Prototype

9. DetaIledPlanDetaIledPlan PROJECTTIMELINEPROJECTTIMELINE

10. Build Plan (A different approach to a timeline, includes all high-level steps to complete project)

11. Test Strategy Customer Satisfaction/Information Sales Monitoring Effectiveness of Methods

12. Support and Resources Needed In order to perform these tests, Verte Café will need: - QuickBooks Software - Records of social media performance - Computers - Capabilities to print surveys on each sales receipt - Suggestion box, suggestion/comments link on Website and Facebook page

13. Production Plan High Level Readiness Criteria The following list is a high level checklist for the production phase of the Revitalized Marketing Initiative. - Computer and Internet Capabilities - Team Communication - Research and Strategy - Initial Gathered Marketing Materials - Project Plan - Employee Training (for Website and Facebook design and management) - Risk Management Plan -Test Strategy - Method of Review

14. Works Cited "6 Key Elements to a Good Website." Marketing Mojo for Small Business. Webs, 28 Feb. 2012. Web. 12 Feb. 2014. "Infographic Generator” Venngage. N.p., n.d. Web. 10 Feb. 2014. "Domain Names." GoDaddy. N.p., n.d. Web. 12 Feb. 2014. Heibutzki, Ralph. "The Average Profits for a Small Cafe." Chron. N.p., n.d. Web. 09 Feb. 2014. Larson, Elizabeth, and Richard Larson. "How To Create A Clear Project Plan." Computer Weekly. N.p., n.d. Web. 19 Feb. 2014. Porterfield, Amy. "9 Facebook Marketing Strategies To Build Super Fans." Social Media Examiner. N.p., 26 Sept. 2011. Web. 19 Feb. 2014. Ross, Peggy. "Production Readiness Checklist." Wiki. University of Washington, 26 Feb. 2013. Web. 23 Apr. 2014. Singh, Inder P. "Example Test Strategy." Software Testing Space. BlogSpot, 19 Mar. 2014. Web. 20 Apr. 2014. W, Steve. "7 Common Reasons For Poor Marketing Results." Results Easy. N.p., 12 June 2013. Web. 09 Feb. 2014. Young, Wesley. "8 Tips For Planning Your Small Business' 2014 Marketing Strategy." Search Engine Land. N.p., 9 Dec. 2013. Web. 09 Feb. 2014.