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“Impacting Employment Outcomes” Employer Campaign and Job Development in Washington State Cathy Sacco Monica McDaniels Washington Initiative for Supported Employment (WiSe ) www.theinitiative.ws cathy@theinitiative.wsmonica@theinitiative.ws (206) 343-0881 WWW.THEINITIATIVE.WS
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Promoting employment through a Statewide Employer Initiative
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Charting our Future Campaign/ Marketing committee Research outside of Social Service Arena Feedback Link to National Efforts
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Our Direction Further Development and Design Implementation outline for each Region in State State wide Job Developer Coalition Expanding our connections GSI, Priority Spokane, ASTD, Leadership Connection Evolving best practice Hire Ability Day, Business Advisory Committee, Employer recognition awards, tool kit for business, state-wide trained supported employment professionals
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Our Direction... Diversifying our customers Businesses are our customers, Training and CEU Linking with Organizations Portal to Businesses, Employer Website, WISE connected to local Business community
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2004 committee – 12 months of prep work Hired a PR firm Internship > long term commitment Message to Impact Business Event – logo- define terminology-marketing materials “business to business” Promotion/Sponsorship On going funding Evolution/Future Design
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Key Components : Yearly development Outreach/Marketing/Sponsorship Businesses promoting our message Annual Event Day – (7 th Annual) Follow up connection * Speakers Bureau pilot
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Event Day October – National Disability Awareness month Keynote Business that employs people with Developmental Disabilities Honorary Co chairs 2 year commitment – rotation A large business A small Business Success Stories Individuals with developmental Disabilities Morning on the Job New employers Individuals looking for work Vendor/provider agency support
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Media Hire Ability Day Website: http://www.hireabilityday.org/ http://www.hireabilityday.org/ HAD video – CM-TV http://www.youtube.com/watch?v=VFXT1df_B9w http://www.youtube.com/watch?v=VFXT1df_B9w
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National Campaign “Think Beyond the Label” ODEP Connecting – statewide effort Messaging Consistency State specific outreach Local communities Local businesses State Trained Professional Job Developers and Coaches www.wiseemployers.com www.wiseemployers.com
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Pilot: Local Speakers Bureau Who: Major Bank Insurance Brokerage Firm Hospital/Health System Digital Imaging Firm Major Grocery Business Local Small Business Local Hair Salon
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We Are Bridging the Gap …. GSI breakfast meetings GSI – quarterly topic sessions Leadership Spokane – annual business meeting Priority Spokane Leadership Connection Cooperative with 4 area Universities Outreach with Information/Education opportunities Topic Breakfast mini trainings Kiwanis Rotary ASTD Downtown Leadership CORE
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