1. PROMENA

2. About Promena Goal The goal of Promena is to create a competitive advantage for its customers by enforcing their purchasing operations efficiently and actively. Target is to move purchasing processes to online systems in minimum time and with minimum costs by offering internet based software platform and services together Services E-purchasing: Handle all purchasing processes in electronic environment. E-bidding: By creating online competitive environment, maintain best price and conditions that market offers.

3. Business Model and Business Type Promena is an e-procurement B2B web site.

4. Business Schematics

5. Value Proposition Attain the best market prices for all purchases Create an open, clear and competitive market place for suppliers to see the real-time comparison charts and to respond and revise their bids over and over again within a short time-frame. Save resources by freeing up time of Purchasing Managers and staff and cutting timeframes to reach an agreement No Initial Investments Required A customized system for customers

6. Revenue Model Sales Revenue Model Market Opportunity Services are not industry- or size-specific. They serve clients from various industry sectors.

7. Competitive Environment Competitors 1. http://www.etedarik.com.tr/ (2006) http://www.etedarik.com.tr/ 2. http://www.intengo.com/new/ (2005) http://www.intengo.com/new/

8. Intengo Call Center provides 7/24 technical and business support for customers and suppliers. Intengo has completed more than EUR 250 million of procurement in various industries, in multiple languages and currencies. Their average monthly e-sourcing volume has exceeded EUR 15 million. Global Support

9. Competitive Advantage Global Support Reputation of Koc Holding Customer Experiences & Customer Satisfaction examples

10. Customers

11. Contact Turkey Address:Istanbul Promena Elektronik Tic. A.Ş. Ünalan Mahallesi, Ayazma Cad., Çamlıca İş Merkezi, A3 Blok 34700, Üsküdar, İstanbul Phone:+90 216 556 3040 Fax:+90 216 454 0535 Address:Ankara Promena Elektronik Tic. A.Ş. Koç Bilgi Grubu ODTÜ Teknokent Yazılım Teknoparkı PK:7 ODTÜ, AnkaraPhone:+90 312 210 1730