1. Corporate Tree Consultancy Insert CTC logo here

2. Corporate Tree Consultancy Who we are: A leading global consultancy firm specialising in assisting major corporations Our aim today: To develop strategies for Coca-Cola to address the issue of health and obesity

3. Corporate Tree Consultancy Phase breakdown – Introduction of strategy – Challenges involved – Benefits to Coca-Cola – Benefits to consumers

4. Phase 2 Advertising and promotion of healthy, active lifestyles

6. Phase 2 “Keep Active, Stay Healthy” promotion: - Enter promotion via Coca-Cola website - Major prize drawn at end of promotion - Minor prizes based on sports and exercise - Encourage consumers to be more active

7. Phase 2 “Keep Active, Stay Healthy” will operate similarly to Coca-Cola’s Playa Lifestyle promotion in 2009

8. Phase 2 Major prize Relaxing holiday retreat for 4 people to Hawaii valued up to $70 000 AU – Return flights – Accommodation – Transportation – Spending money (for winner only)

9. Phase 2 Minor prizes – gym membership– pedometers – mountain bikes– yoga mat – boogie boards– basketballs – cricket sets – footballs – tennis packs – skipping ropes – Rebel Sport gift cards

10. Phase 2 Challenges: – Set up of verification codes system – Updating packaging, codes on caps – Organising prizes with external companies – Coca-Cola logos on minor prizes

11. Phase 2 Costs to consider: – Major prize ($70,000 AU) – Minor prizes (approximately $150,000 AU) – Advertising – Changes made to Coca-Cola packaging – Updates to Coca-Cola website

12. Phase 2 Benefits to Coca-Cola: – Health conscious company – Becoming more socially responsible – Increase in usage of Coca-Cola website Benefits to Consumers: – More active through use of equipment – More educated on healthy, active lifestyles

14. In Summary Phases outlined: 1) More accurate and informative labels 2) Promotion of healthy, active lifestyles 3) Donating 5c from Diet Coke / Coke Zero 4) Changing beverages in vending machines 5) Healthier beverage varieties available in majority of countries Coca-Cola is sold

15. In Summary Benefits to Coca-Cola: – Becoming more socially responsible – Health conscious company Benefits to Consumers: – Empowered by informative labels – More educated on healthy, active lifestyles – Access to healthier varieties of beverages

16. Corporate Tree Consultancy Insert CTC logo here