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By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.

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Presentation on theme: "By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder."— Presentation transcript:

1 By Insiders For Insiders

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3 Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder. Others must remain confidential. By Insiders. For Insiders. Punch is made by artisans at top Napa Valley vintners … who wanted a “cult style” Cabernet Sauvignon … they can afford for themselves.

4 $75+ Napa Cab taste for $35. Mostly Napa Valley hillside grapes. Classic Napa Cab character with velvety texture (like Pinot Noir). Drinkable upon release. “The Thinking Man’s Cabernet” – California Wine Retailer

5 By Insiders. For Insiders. $35/$29.99 deepest discount. High end BTG. Independent retail. Fewer accounts, bigger drops. 1,000 cases per vintage. Buyers & Sommeliers who love sharing secrets. Selected On-Premise Stores w/ Wine Clubs Country Clubs & Yacht Clubs

6 Secret Decoder Ring Back label, lower right. Tells where most of grapes were grown. 2011 is Spring Mountain.

7 By Insiders. For Insiders.


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