1. L ITTLE W INERY. B IG H ART.

2. The Oldest Pinot Noir Vines in Santa Lucia Highlands

3. “The soul of winegrowing in the early days”: First choice in vineyards. Sustainably grown. Honest value. The White Hart  Rare white deer brought to Hearst Ranch, jumped the fence.  Mike saw while working as young boy in his family’s vineyards, in the 1940’s. A UTHENTICITY “Mike knows the Central Coast.” 3 rd generation Central Coast wine family. Mike has 60 years experience there. Helped plant some of White Hart’s vineyards.

4. SUSTAINABLY FARMED Pinot NoirSanta Lucia Highlands Oldest Pinot Noir in SLH. 40+ years old. ChardonnaySanta Maria Valley From famed Dierberg Vineyard. Cabernet Sauvignon Paso Robles Napa-like balance, lower alcohol. Grown between 2 cooling rivers. K EY S ELLING P OINTS

5. WineSRPBack Label Pinot Noir $23/$19.99Santa Lucia High. Chardonnay $18/$15.99Arroyo Seco Cabernet Sauv $23/$19.99Paso Robles H IGH V ELOCITY, H IGH P ROFIT Provide great value at hi-profit segment. By-the-Glass programming. Independent chains, wine shops.

6. L ITTLE W INERY. B IG H ART.