1. EXPEDITION FUNDRAISING AMANDA DALE WROTEN

2. WHY FUNDRAISE Lower personal financial obligations Build a brand Allow client involvement and support Recruit new clients Photo by Lindsay Mann

3. TYPES OF FUNDRAISING Letter/Email Campaign Direct Ask Sponsorship Rights of Sponsors Online Donations Crowd Funding Product Sales Grants 501c3 Status – Tax Deductions Photo by Lindsay Mann

4. BUILDING A BRAND/CAUSE Why does someone want to donate to you? What is their benefit? Tell your story Market your product (yourself) Look legit Photo by Lindsay Mann

5. BE STRATEGIC – THINK CREATIVE Contact former clients, fellow guides and companies Develop a social media presence Break numbers down in to possibilities Cost to Climb Vinson Massif - $45,000 450 Donors @ $100 Each 45 Donors @ $1,000 Each 225 Donors @ $200 Each Photo by Lindsay Mann

6. MAKING YOUR PLAN What is your total cost? What is your fundraising cost/percentage? Diversity your income Be specific – What do you want/What are you giving? Photo by Mark Falendar

7. TARGET AUDIENCE Friends Family Clients Company’s of Clients Prospective Clients Climbing Related Companies Non Climbing Companies Grant Making Organizations Photo by Mark Falendar

8. LETTER/EMAIL CAMPAIGN Typically the lowest rate of return – but still do it Letter writing should be reserved for companies $1.25 for every $1.00 raised off of a letter writing campaign Research Companies – Find real people Find a Hook Develop a Good Letter Proofread it Mail/Email Follow Up! Photo by Mark Falendar

9. SAMPLE LETTER/EMAI L

10. SAMPLE PROPOSAL

11. DIRECT ASK Focused on sitting in front of a person/decision maker and asking for a gift Most effective – harder to say no Find an “in” or advocate to go with you Do your research Create a relationship/correlation Follow Up Don’t be afraid to leave empty handed

12. SPONSORSHIPS Provide a tangible outcome to the donor Create a relationship/connection Show “return on investment” May come out of a different pool of money for corporations Make sure “rights” don’t overlap Fufill promises Use direct ask

13. RIGHTS OF SPONSORS What did you promise? Is it exclusive? Does it add cost? When are funds received? Proper thank you

14. PEOPLE GIVE TO PROJECTS What do you have that can be sponsored? Tickets Permit Fees Gear Makes donations specific Make specific requests Find links

15. ONLINE DONATIONS Paypal Website No benefits Tips from Clients Driven by core base Credit Card Processing Fees

16. CROWD FUNDING Kickstarter Razoo First Giving Know the rules Processing Fees

17. PRODUCT SALES Shirts Hats Buffs Sizes? Shipping? Weight? Bulk Orders?

18. GRANTS Guide grants Typical sources (Access Fund, National Geographic) Local grants (Rotary Clubs, etc) Grant requirements Application period/eligibility

19. 501C3 STATUS Large application process Legal requirements Creates a formal association Long term strategy Allows tax deduction for donors – could increase donations

20. FUNDRAISING ETIQUETTE Always thank the donor (legal obligation for 501c3) Clean up your campaign after the climb Open to the door to future opportunities Provide a wrap up/status report Fulfill any promises/obligations

21. QUESTIONS Questions? www.amandawroten.com 757-593-8491