1. GUIDELINES TO CONSIDER WHEN DEVELOPING EDUCATION & AWARENESS PROGRAMMES African Business Leaders on Health: GBC Conference on TB, HIV-TB Co- infection and Global Fund Partnership African Business Leaders on Health: GBC Conference on TB, HIV-TB Co- infection and Global Fund Partnership Nalini Naidoo Director: Healthcare Fleishman-Hillard South Africa Tel: (011) 548 2015 Cell: 083 745 8863 Email: nalini.naidoo@fleishman.co.za Nalini Naidoo Director: Healthcare Fleishman-Hillard South Africa Tel: (011) 548 2015 Cell: 083 745 8863 Email: nalini.naidoo@fleishman.co.za

2. Developing Education and Awareness Programmes: Consider these: What are these programmes What are they intended to do? Some suggestions on building such a programme Some words on using social media Questions

3. Bringing about meaningful behavioral change Awareness (I know it exists) Awareness (I know it exists) Understanding (I know what it is) Understanding (I know what it is) Value (I know why it is worthwhile) Value (I know why it is worthwhile) Ownership (I like it) Ownership (I like it) Commitment (I’ll do it) Commitment (I’ll do it) Communication (I’ll promote it) Communication (I’ll promote it) Development (I’ll help enhance it) Development (I’ll help enhance it) Education & Awareness Cycle  what is it?  why is it important?  how does it apply to me?

4. Link to Map

5. Traditional Media Let’s Back Up… New Media Newspapers Television Radio CDs Blogs / News YouTube iTunes – Playlists Web Apps VS

6. Where people gather online to talk about things they’re passionate about. The Social Networks Thing Social media has permanently transformed the way people connect and share information. The brand/programme that gets this, wins. Social media has permanently transformed the way people connect and share information. The brand/programme that gets this, wins.

7. Set objectives first – Blogs without a strategy wither and die. Transactions, Leads, Conversations… – Don’t be afraid to experiment. Video, Audio, Text, etc… Build a roadmap to engagement – Find your voice – Corporate vs Personal or Both?! Examine the costs (time and resources) and benefits – Define an “editorial” policy Transparency is a must – The Good, The Bad and the Ugly! A good communicator listens to what is said – Complaints, Compliments, Problems, Questions, Crisis, Competitors A Social Media strategy – some thoughts

8. Social Networks Replaces Emails Web users are “mobilizing” (iPhone, iPad, Android) “Crowdsourcing” growing as budgets plummet More rich media at a higher quality Trends to watch in 2010

9. “Crowdsourcing”?? Built on the concept that the crowd is smarter than any one of its members, even when they're not actually working together. So how you do apply this when creating awareness and education programme guidelines?

10. Some thoughts to take away……… Plan the work and work the plan – Define objectives – Figure out how to achieve the objectives – Execute – Measure results – Rinse and repeat as required And don’t forget to use common sense!

11. Questions – contact us at anytime.... Nalini Naidoo Director: Healthcare Fleishman-Hillard South Africa Tel: (011) 548 2015 Cell: 083 745 8863 Email: nalini.naidoo@fleishman.co.za Nalini Naidoo Director: Healthcare Fleishman-Hillard South Africa Tel: (011) 548 2015 Cell: 083 745 8863 Email: nalini.naidoo@fleishman.co.za