1. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises INNOVATION IN RECYCLED PRODUCTS FOR THE CONSTRUCTION SECTOR

2. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises ZICLA acts as dynamist of the building recycled products market: 1.Getting to know the offer of recycled products  PROMOTION 2.Developing new products and materials  INNOVATION 3.Making easier the demand  MARKETING AND SALES INNOVATION  BUSINESS OPPORTUNITIES Construction sector Industrial sector

3. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises 1. PROMOTION Standard: brochures, expositions, media dissemination, etc. Pro-active: “pushing” market development projects, innovation in construction projects, strategic plans development, etc.

4. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises 2. DEVELOPMENTWaste Product Make bigger the offer developing new products, new technology Three basic concepts: 1.Wastes = raw materials 2.New (materials, products, processes, …) and quality 3.Market = locomotive of the “recycling train”

5. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises 3. MARKETING AND SALES Involve consumer (and manufacturer) in product development, improvement, launching – Products design with clients specifications – Learn from their expertise – Make product closer to consumer – Create expectation Use recycled added value as a claim  differential element

6. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises CRUSHED CONCRETE DEMOLITION WASTE EXAMPLE: DEMOLITION WASTE RECYCLING PREFABRICATED CONSTRUCTION ELEMENTS

7. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Drain carpet for artificial grass covers made of foams coming from camping mattresses recycling EXAMPLE: PE FOAMS RECYCLING

8. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises EXAMPLE: CARPET WASTE RECYCLING  Decorative boards  Acoustic panels

9. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises EXAMPLE: BIG BAGS RECYCLING

10. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises EXAMPLE: PE SCRAPS RECYCLING

11. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises EXAMPLE: WIRES PLASTIC COVERS RECYCLING  Cycle lanes separators  Bus stop platforms

12. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises CONSTRUCTION SECTOR A sector with an important environmental impact: – It consumes 60% of the raw materials extracted from the lithosphere – It is responsible in a direct o indirect way of more than 50% of the CO 2 emissions to the atmosphere 1,1 tones of waste per inhabitant and year – It generates around 1,1 tones of waste per inhabitant and year A sector with an important environmental impact: – It consumes 60% of the raw materials extracted from the lithosphere – It is responsible in a direct o indirect way of more than 50% of the CO 2 emissions to the atmosphere 1,1 tones of waste per inhabitant and year – It generates around 1,1 tones of waste per inhabitant and year MINIMIZATION OF THE CONSTRUCTION SECTOR ENVIRONMENTAL IMPACT Consuming eco designed products in sustainable construction able to save resources like: – Water, energy, raw materials... Taking advantage of the important capacity of this sector to consume recycled products Consuming eco designed products in sustainable construction able to save resources like: – Water, energy, raw materials... Taking advantage of the important capacity of this sector to consume recycled products

13. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises BARRIERS Perception of low quality Non competitive prices in some products Perception that some products are more expensive than what really are Not enough active offer MOTIVATING FACTORS The existence of eco labels Promotion tools in public tenders (ex. Decreto de ecoeficiencia) The environmental added value of the products

14. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises TENDECY The market doesn’t give an economical value to the recycled products The spread of sustainability in construction makes recycle in products a differential element for improving sales Sustainable construction is becoming the key for the future of construction; and the recycled products one of the tools of this new stage.

15. Verónica Kuchinow – Innovation in recycled products for construction - Spain 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Verónica Kuchinow c/ Ramon Turró 100-104, 4º-1ª. 08005 Barcelona T: +34 932218687. F: +34 9322186893 vkuchinow@zicla.com www.zicla.com