1. The Evolution of the Programming Department Scott Dwyer Program Director KQED San Francisco KTEH San Jose KQET Monterey

2. Evolution in Action

3. KQED Timeline 2000 4 people, 2 channels (pre-digital) 2003 4 people, 6 channels (digital begins) 2005 7 people, 8 channels (KTEH merger) 2009 5 people, 7 channels (layoffs) 2010 more change coming…

5. KQED Programming Department Program Director Traffic Director Traffic Coordinator 2 Log Coordinators

6. Program Director Schedule 5 channels Produce Imagemakers Determine program promotion priorities (on air and magazine) Grid and production meetings Ratings reports and analysis

7. Traffic Director Order, dub, ingest programs Time and segment programs Schedule refeeds Solve technical and automation issues Main contact with master control

8. Traffic Coordinator Enames, listings, Comcast VOD Assign recordings Coordinate with local productions Ratings, promo, purge list, FCC reports Tape library and log backup Main contact with pledge

9. Log Coordinator 1 Schedule promos & underwriters on KQED Produce underwriting spots

10. Log Coordinator 2 Schedule promos and underwriters on KTEH, World, Life and Kid channels

11. Timesaving Tools Protrack program coding & ratings reports Protrack template scheduling Protrack schedule from PBS feed option Protrack promo flights PTPA schedule buddies APT / ITVS monthly newsletters