1. SYSTEMATIC INNOVATION thanks to MAJORITY OF WORLDWIDE INNOVATION METHODS OVER 2.5 MILLION PATENTS

2. Top 10 INNOVATION PARTNERS MASTERFOODS C.V. GLACIO NV MARS LLC GOODYEAR BEKAERT NV CONCORDIA TEXTILES NV PROCTER & GAMBLE EUROCOR NV SHELL ATLAS COPCO AIRPOWER NV SOLVAY HEWLETT-PACKARD

3. Role in the Innovation Process INNOVATION ROADMAP LONG TERM INNOVATION CULTURE INNOVATION R&D STRATEGY OWNERSHIP REQUIREMENTS INNOVATION & IP PROTOTYPING HI SPEED RESPONSIVENESS IDEA GENERATION COMPETENCES PROBLEM SOLVING COST EFFICIENCY PATENT SURVEYS IDEA RESOURCE DOMAIN KNOWLEDGE INNOVATION PARTNERSHIP TOOL SUPPORT NEEDS and WANTS innovation studies problem solving solution marketing process innovation cost cutting patent projects innovation culture training and tools

4. Reinventing the wheel?

5. CREAX FREE RESOURCES CREAX.net and trends.CREAX.net OVER 1000 HIGH QUALITY LINKS creativity test CREAX function database CREAX newsletter

6. innovation = value creation value = performance – ( harm + interface + cost ) dominant factor in time: performance innovation sustainable innovation ergonomic innovation economic innovation

7. more + more for less more - less + less - less for less

8. ? CASE: TIENSE SUIKER

9. VALUE CREATION Conception Value Time Birth Growth Maturity End VALUE = PERFORMANCE - (HARM + INTERFACE + COST) Limit of Capability Target Value INNOVATION Three possibilities Doing the same in another way Taking a jump to a new stage in the evolution trend(s) Solving a conflict / contradiction

10. “Solutions change, functions stay the same” Take the water out of the glass (Don’t touch the glass)

11. Acoustic Cavitation Acoustic Vibrations Archimedes’ Principle Bernoulli’s Theorem Boiling Brush Constructions Capillary Condensation Capillary Evaporation Capillary Pressure Coanda Effect Condensation Coulomb’s Law Deformation Electrocapillary Effect Electroosmosis Electrophoresis Electrostatic Induction Ellipse Evaporation Ferromagnetism Forced Oscillations Funnel Effect Gravity Inertia Ionic Exchange Jet Flow Lorentz Force Magnetostriction Mechanocaloric Effect Osmosis Pascal Law Resonance Shock Wave Spiral Super Thermal Conductivity Superfluidity Surface Tension Thermal Expansion Thermocapillary Effect Thermomechanical Effect Ultrasonic Capillary Effect Ultrasonic Vibrations Use of foam Wetting How many ways do we know to MOVE a Liquid? Knowledge of all fields!

12. FUNCTION DATABASE: How many ways exist to perform a certain function? ABSTRACTION

13. Example Procter & Gamble OBJECTIVE: To sell more washing powder OBJECTIVE: To sell more ‘cleaned clothes’

14. Classification of Effects by FUNCTION :- CLEAN

15. SANYO has now succeeded in implementing its Electrolyzed Water technology cultivated in SANYO's Water purifying bacteria-removing device into the Fully-Automatic "Wash with Ultrasonic Waves and Electrolysis" washing machine. By combining Electrolyzed Water's dirt dissolving and bacteria-removing properties with the cleansing power of Ultrasonic Wave technology SANYO has brought to realization the World's first "Zero-Detergent course" washing machine.

16. Current System New System Fundamental Limit of Capability Time Evolution Trends Evolution Trends Target Taking a jump to a new stage in the trend(s) Value = B-(C+H+I)

17. A MEASURE OF INCREASING THE GOOD A MEASURE OF DECREASING THE BAD Measuring INNOVATION POTENTIAL VALUE = BENEFITS - (HARM + INTERFACE + COST) FREE PERFECT NOW 1.RECOGNISING PATTERNS OF VALUE 2.MATCHING YOUR PRODUCT OR PROCESS 3.LISTING THE POSSIBLE BENEFITS 4.REPEATING SUCCES SCENARIOS

18. compensating aligning adjusting cleaning balancing heating cooling locking repairing learning motivated controlled organised discipline managed adapting creating planning organizing updating replicating synchronizing optimizing correcting compressing encrypting SELF -

19. self

21. Self- Patents in Decreasing Frequency of Use Align Contain Adjust Test Powered Lock Clean Position Regulate Support Calibrate Attach Open/Close Compensate Seal Purge Adhere Start/Stop Bias Centre Load/Unload Repair Learn Level Time Heat/Cool Drill Inflate Mix Destroy Expand Limit Lubricate Label Prime Oscillate Steer Right

22. Current System New System Fundamental Limit of Capability Time Evolution Trends Target Taking a jump to a new stage in the trend(s) Value = B-(C+H+I)

23. Space segmentation Bricks Sports shoe Chocolate Benefits Monolithic to Hollow: -reduced weight -reduced use of material -insert other material -attachment holes -increase moment of inertia -pass something through the object -improve heat transfer Hollow to Multiple Hollow: -improve heat transfer -improve strength properties -pass multiple things through object -increase surface area

24. Object segmentation Soap Ultrasound Acoustic cavitation Evolution Washing powder Liquid Philips Vloeibare Lensen

25. Surface segmentation Benefits Smooth to Ribbed -easier to grip -reduce aerodynamic drag -improve traction -improve drainage -improve heat transfer -increase surface area -improve aesthetic appearance -increase noise -improve location when joining to another object (toothed-belt) Ribbed to 3D Roughened -reduce drag -improve traction -improve grip -aerodynamic controllability -self-cleaning (Lotus Effect) -improve heat transfer -increase surface area -add identification marks Controlled flight Better aerodynamica Innovation opportunity ?

26. BENEFITS -HARM –INTERFACE -COST CONTAINER MORE SURFACE - WASTE COOLING LIGHTER GRIP LESS MATERIAL STRENGT WITH LESS MATERIAL value = benefits – ( harm + interface + cost ) space segmentation surface segmentation

28. Evolutionary benefits foldable compact flexible Multiple positions egronomic Small and big GASLIQUIDFIELD DYNAMISATION

29. Linear geometric evolution Benefits Point to Line -improve load distribution -improve flow distribution -improve integrity of a join -increase hydraulic diameter -increase surface area -change orientation -improve ability to see object Line to Plane -improve load distribution -improve flow distribution -improve strength properties -improve moment of inertia -improve joining location -increase surface area -add new function Lamps Airports Single stop Zaventem Ch. De Gaulle Steel wire Wire Flat wire Profile wire

30. Increasing transparancy Benefits Opaque to Transparent: - increased natural illumination - save energy - aesthetical appeal - increase visibility for safety - ease of inspection - impression of reduced size Transparent to Active transparent elements: - add new function/integration of other functions - allow variation in properties wifi block

31. Rhythm Coordination

32. Measuring INNOVATION POTENTIAL

34. Evolutionary Potential: example wiper Current evolution:

35. Moving from a solid to a hollow wiper offers several advantages: Less material, lighter wiper, possible addition of active elements and other.

48. Systematic Innovation Methodology Evolutionary Potential Plots: Technology evolution

49. TIMESPACE INTERFACE Smart Materials Space Segmentation Surface Segmentation Object Segmentation Macro to Nano Scale – Space Webs and Fibres Decreasing Density Asymmetry Boundary Breakdown - Space Geometric Evolution (Lin) Geometric Evolution (Vol) Dynamisation Mono-Bi-Poly (Similar) – Interface Mono-Bi-Poly (Various) – Interface Mono-Bi-Poly (Inc.Diff.) – Interface Damping Sense Interaction Colour Interaction Transparency Customer Purchase Focus Market Evolution Design Point Degrees of Freedom Boundary Breakdown – Interface Trimming Controllability Human Involvement Design Methodology Reducing Energy Conversions Action Co-ordination Rhythm Co-ordination Non-Linearity Mono-Bi-Poly (Sim) – Time Mono-Bi-Poly (Var) – Time Macro to Nano Scale – Time Evolution Trends

50. MALE FEMALE DISOLVING SUGAR POWDER SUGAR CUBE FILTERING POWDER FILTER SPONGE FILTER STRENGTH/ WEIGHT TABLE IN TWO PARTS HOLLOW POREUS TABLE SEPARATION SEVERAL BIINS MULTIPLE COMPARTMENT BIN (in liquid)( liquid) functional symmetry pauses/peaks, convex/concave, protrusion/carving

51. functional symmetry

52. Rolls Royce initially developed this bristle sealing patent… … and was designed around / strengthened by the competition: Metal bristle Mono-Bi-Poly + Geometric Evolution Mono-Bi-Poly Geometric evolution Dynamization Curved Bristles Example

53. 0 2 4 6 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 1 2 3 4 5 6 7 8 9 Ball Carrier Inner Race Outer Race etc 0 1 2 3 4 5 1 2 3 4 57 8 9 10 Bearing Assembly Evolutionary Potential Hierarchy

54. Current System Next System Fundamental Limit of Capability Time Contradictions & conflicts Target Solving conflicts and contradictions Value = B-(C+H+I)

55. 1. Segmentation 2. Extraction 3. Local Quality 4. Asymmetry 5. Combination 6. Universality 7. ‘Nested Doll’ 8. Counterweight 9. Prior Counter-Action 10. Prior Action 11. Prior Cushioning 12. Equi-potentiality 13. ‘The Other Way Round’ 14. Curvature 15. Dynamics 16. Partial or Excessive Action 17. Another Dimension 18. Mechanical Vibration 19. Periodic Action 20. Continuity of Useful Action 21. Skipping 22. ‘Blessing in Disguise’ 23. Feedback 24. Intermediary 25. Self-Service 26. Copying 27. Cheap/Short Living 28. Mechanics Substitution 29. Pneumatics and Hydraulics 30. Flexible Shells/Thin Films 31. Porous Materials 32. Colour Changes 33. Homogeneity 34. Discarding and Recovering 35. Parameter Changes 36. Phase Transitions 37. Thermal Expansion 38. Strong Oxidants 39. Inert Atmosphere 40. Composite Materials Inventive Principles Inventive Principles

56. DOWNLOAD CONFLICT MODELLING SOFTWARE

57. LENS ABRASIVE BLOCK Lens Polishing Problem: As lens is being polished, heat is generated. The heat causes optical properties to be degraded. Current cooling methods are ineffective because it is difficult to achieve uniform cooling at each abrasive particle.

58. LENS ABRASIVE + ICE Abrasive + Ice - Inventive Principle ‘Phase Transition’ A good solution to this process problem What must be improved? SPEED What is stopping us?TEMPERATURE The limiting contradiction is speed versus temperature. Taking Out Mechanics Substitution Phase Transition Flexible Shells & Thin Films The CREAX Contradiction Matrix recommends following principles for solving this contradiction:

59. Principles in the CREAX Contradiction Matrix Principles in the CREAX Contradiction Matrix Worsening parameter Improving parameter Recommended principles

60. “This object is achieved in accordance with the principles of the present invention in a radio-frequency shield of the type initially described, having the additional feature of separating slots introduced into the end regions being transverse slots that are arranged at the axially inwardly disposed end of the separating slots. The separating slots extending essentially only in the axial direction and the capacitive coupling of the micro-strips separated by the separating slots relative to one another causes the shielding effect to remain constantly good regardless of the type of radio-frequency antenna utilized. As a result of the transverse slots, eddy currents flowing in the circumferential direction can no longer penetrate as far into the edge-side micro-strips. The flow field becomes more uniform. Local increases of the eddy current density at the end of the outer longitudinal slots, and thus local heating are greatly reduced.” Radio-frequency shield for a diagnostic magnetic resonance apparatus Thing to be improved:- OBJECT AFFECTED HARMFUL FACTOR Thing that gets worse:- TEMPERATURE Matrix recommends:- Blessing in Disguise, Homogeneity, Parameter Changes, Taking Out Siemens used:- 31 Porous Materials (‘Holes’)

61. My Specific Solution My Specific Problem

62. Tangible benefits –systematic approach for innovation –helicopter view on technology –worldwide framework for knowledge (nobody is as smart as all of us) –access to function database of technology groups across domains –application of 70+ technological evolution trends –matrices solving conflicts & contradictions –semantic patent and web search tools –exclusive innovation partners network CONCLUSION SPEED and EFFICIENCY in value creation

63. MISSION INNO 2010 Stimulating creative potential within the organisation for turning knowledge and innovation into profits and expansion.

64. Variation Weight Volume Surface Area Length Surface Density Speed Force Pressure Temperature Strength Brightness Energy Homogeneity Conductivity Porosity Viscosity Hardness Sound Colour beneficial variation lighter smaller volume larger surface area longer protruded surface lower density faster speed more force less pressure higher temperature more strength increased illumination increased energy less homogeneity more conductivity more porosity less viscosity less hardness more sound increased colour product or process product property new product or process SIMULATION

65. Tangible Benefit is what makes Systematic Innovation different from other creativity methods Mlk. Plumerlaan 101 - 113 B-8900 Ieper Belgium www.creax.comTel.: +32 57 22 94 80 info@creax.comFax: +32 57 22 94 81