1. TELEVISION

2. What They Say About TV  “A vast wasteland.” Newton Minow  “In this country, television is used primarily as a narcotic to prepare people for the commercial.” Mark Frost  “[TV] trivializes everything. So there’s no more mystery, we’ve seen it all 50,000 times. And in order to make the boring interesting, everything is hyped.” David Chase

3. Before Television…  Radio begat TV  Telegraph  Wireless Telegraph

4. Before Television…  1 st Radio Broadcast

5. Before Television…  1920 –  1922 –  1923 –

6. Before Television…  1934 – Federal Communications Act Federal Communication Commission (FCC)

7. Before Television…  1935-50  1950s

8. Television  “The medium is the message” Marshall McLuhan

9. Television  A medium where viewers make sense of it all  Performers in scale…

10. Television  Mix of 4 mediums:  A medium of personalities

11. History of Television  “Television”  Radio, TV share:

12. History of Television  1920s

13. History of Television  1927 – Philo T. Farnsworth

14. History of Television  1928  1932  1936

15. History of Television

16.  VHF  UHF

17. History of Television  1941 –  First sets:

18. History of Television  1946  1947 TV Sets

19. History of Television  1948  In most homes since mid 1950s

20. History of Television  1950s “Television Generation”  Advertising Revenue

21. Golden Ages  “Golden Age” I  “Golden Age” II  Affected all media

22. Color and Cable  1960s – color introduced

23. TV Statistics  On average:  1/3 of viewers zap

24. Television Ratings  Arbitron  Nielsen Media Research

25. Impact of Television  TV has immediate emotional impact on audience  Edutainment

26. McCarthyism

27. Kennedy Nixon Debate  1960 Presidential debates

28. Tobacco Advertising  1972

29. War Coverage  News coverage

30. War Coverage  1991  2003

31. News Programs  Gatekeeper  CNN  Typical newscast

32. Visual Design of News  What affects perception?  “Live”, amateur footage  “If it bleeds, it leads.”  Themes:

33. Fictional Programs  Programs moved from radio to TV

34. Fictional Programs  Fictional programs have:  Same experience as movies

35. Music Videos  Bridges sight and sound  Surrealism

36. Commercials  Primary function = generate response  Length

37. Commercials  Immediate involvement  Microdrama  Elements for analysis:

38. But What?  We feel TV should be something more - something better no one is sure what, though

39. Next Time…  Advertising, Marketing and Public Relations: A Practical Experiment Chapter 6