1. Chapter 7 Sports Marketing

2. Lesson 7.1 Marketing Firms

3. Marketing Sports  Characteristics of successful sports marketing firms: –_______________ –Strong sense of ethics and _______ play –Build confidence and trust among clients –Enhance firms ______________ –Knowledge of info technology  Put the expertise to good use: –Bring business and __________ sponsors together w/ teams, coaches, and athletes –Negotiate ________ –Media marketing

4. Service Specifics  Match athlete and business for their _________ benefit  TV broadcasts to Pro appearances  ________ to hold Olympics  Pay to run _____________

5. Role of the Agent  Person responsible for making ________ w/ clients and sponsors  Represent single clients & businesses or organization to expand their ______  Offer a “_________” operation  Analyze needs of the sponsor and match them w/ compatible client  Negotiate _________  Handle media details  Provide support until contract is fulfilled

6. Lesson 7.2 The Global Market

7. Migration of Sports  After WW II – left an interesting legacy: bubble gum, baseball caps, and the sport of baseball  Carried _____________ to other countries  Americans became familiar with Asian ______________________  ____________ teams dominate Little League World Series

8. World Sports 2000  _______ attracts Eastern Europeans  ________ attracts African and Eastern Europe  __________ attracts Japanese and Dominican athletes –Earn better salaries due to the American sports marketing system –Scout for talent

9. Lesson 7.3 Careers in Sports Marketing

10. Wide World of Careers  Continues to expand  Nascar –Each racecar is covered with _____ –Each logo involves presentation, contracts, and price negotiations  Figure skating ads cover the _______  Sporting arenas named after _________  College/University book stores  Not every job in sports marketing involves _________ or sales of items

11. Focus on Careers  ___________ is a large area –Print –Radio –T.V. –Internet  Benefit from __________ in media –Learn skills –Learn terminology –Gives foundation to work in public relations

12. Old-Fashioned Hard Work  What it takes??  Drive, persistence, and hard work  Solid ___________ skills (written and spoken)  _____________ skills and determination