1. Standard 1.1 Discover the World of Sports Marketing
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

2. Standard One
Students will discover the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports.
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

3. What is Marketing?
Marketing is a process of bringing together sellers and buyers.
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

4. Exchanges Everyday transactions between producers and consumers
Typically trading money for a product or service 2
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

5. Producers Individuals or Companies which have products to be sold.
They provide the “supply.”
They are willing to exchange the product or service for something of value. 3
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

6. Consumers
Individuals or Companies which have needs to be met and which have something to exchange.
They create a “Demand.”
They have something to exchange for a product or service and are willing to do so. 4
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

7. Marketing -- The Definition
“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods or services to create exchanges which satisfy individual and organizational objectives.”
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

8. What is Marketed? DURABLE GOODS NONDURABLE GOODS SERVICES IDEAS 8, 9
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

9. What is Marketed? PEOPLE PLACES ORGANIZATIONS
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

10. 1 3 5 2 4 9 6 7 8 13 11 12 10 16 14 15
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

11. The Elements of Marketing
Product or Service Planning
Pricing
Promotion
Distribution (Place)
The FOUR P’s OF MARKETING
---- People ---- Often Considered the Fifth P
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

12. Benefits of Marketing Add UTILITY to goods and services
Makes buying convenient
Maintains reasonable prices
Provides a variety of goods and services
Increases production
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

13. Sports Marketing
Sports Marketing uses marketing elements to meet the goals of a sports property.
Product Strategies
Service Strategies
Pricing Strategies
Promotion Strategies
Distribution Strategies
                                                  
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

14. Sports
Sports are a source of diversion or physical activity engaged in for pleasure
Can be spectatorship
Can be participation and play
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

15. Sports Consumers
Consumers exchange money for a “wanted” good or service.
Sports Consumers exchange in different ways:
Spectators as Consumers
Benefit by watching game
Exchange for tickets and entertainment
Participants as Consumers
Benefit by playing or participating
Exchange for equip. & participation
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

16. Sports Producers Sports Producers May Provide:
Events for Participation
Events for Entertainment Viewing
Sporting Goods and Equipment
Licensed Merchandise
Collectables and Memorabilia
Athlete Training
Sports Information
Event Coverage and Distribution
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

17. Sports Industry Growth
Attendance Growth
$ Billion per Year
Nearly Every Sport and League +
Media Coverage and Growth
Main Stream and Alternative Sports Coverage
Coverage Growing with Demand
Employment Growth
4.5 – 6 Million new Jobs from
Global Markets
Expansion of Leagues & Marketing outside of U.S.
Availability of News Media and Sports Reporting
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

18. Marketing Of & Through Sports
Sports Marketing
Standard 1.2
Marketing Of & Through Sports
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

19. What IS Sports Marketing
Sports Marketing is the application of marketin principles to sports properties and to non-sports products using sports.
Simply:
Sports Marketing is the Marketing of Sports
Sports Marketing is Marketing Through Sports 1
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

20. Marketing OF Sports Sports Properties:
Applying marketing Principles to the marketing of a “Sports Property”
Sports Properties:
League Team
Athlete Stadium Arena
Program Event Meet
Competition Contest
10. 11
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

21. “Playas” In Mktg OF Sports
Teams
Leagues
Venues
Athletes
Agents
WHAT IS THEIR JOB?
Agents #21
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

22. 4 P’s – Marketing OF Sport
Planning
Products
Services
Pricing
Promotions
Distribution (Place) 10
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

23. Marketing OF SPORTS
            
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

24. Marketing THROUGH Sports
Marketing of Non-Sports products or services using sports as a media
Using a team or event for marketing 12
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

25. 4 P’s – Marketing Thru Sports
Planning
Products
Services
Pricing
Promotions
Distribution (Place)
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

26. What is Marketed at Sports Events?
Sponsor products or services
Traded products or services
Public Service Announcements (Ideas)
Other???
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

27. Marketing THRU SPORTS
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

28. Borrowed Equity Corporate Marketing Through Sports
Utilize the draw of the event for promotion
Within Audience & Through Broadcast
Increase Sales
Increase Awareness
Be More Competitive
Reach the Target Market
Build Relationships
Develop a Corporate Image 13
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

29. Event Triangle
The model for studying the exchanges developed in Sports Marketing is formatted as an Event Triangle.
The Event Triangle emphasizes the relationships between producers and consumers in the sports marketing model.
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

30. Event Triangle A C B Components of the Triangle: EVENT SPONSOR FAN 14
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

31. The “Event”
The Event is the sporting event which will draw participants, spectators and sponsors.
The Event can be amateur or professional.
The Event may provide entertainment.
The Event may provide an opportunity for exposure for sponsors.
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

32. Examples of Events Superbowl NCAA “March Maddness” World Series
UHSAA State Playoffs
Junior Jazz Championship Tournament
Your High School’s Homecoming
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

33. The “Sponsor”
The Sponsor can use the Event to reach important consumers for the company.
The Sponsors can utilize the draw of the Event to market its products or services.
The Sponsor can leverage its relationship to further business opportunities.
“Borrowed Equity”
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

34. The “Fan”
The Fan typically attends the Event as a source of entertainment.
The Fan usually pays to attend the Event.
The Fan may be exposed to promotions for the event and event sponsors.
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

35. Exchanges in the Triangle 1
Event   Fan Exchanges
Fan: money
Event: entertainment, merchandise, …
exchange
FAN
EVENT
SPONSOR 15 17
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

36. Exchanges in the Triangle 2
Event   Sponsor Exchanges
Sponsor: money, products, services,…
Event: exposure, promotion, sales opportunities,
exchange
FAN
EVENT
SPONSOR 16 18 19
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

37. Exchanges in the Triangle 3
Sponsor   Fan Exchanges
Fan: money
Sponsor: products or services
exchange
FAN
EVENT
SPONSOR 17
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

38. Event Marketing Concerns
Draw
Promotion
Sales Opportunities
Ambush Tactics 20
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

39. The Fan’s Role in Sports
Fan = “Fanatic”
Someone who is interested, involved and engaged in the event.
Football, Basketball, Baseball, Golf
Chess, Darts, Shuffleboard, Curling
Fan is the reason for Sports Marketing
IS the power behind success of sports
IS the economic force
SHAPES the game with attention
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

40. Effects of Media Broadcasting on the Event Triangle
Expansion of the Target Market
Expansion of marketing opportunities
Expansion of distribution & consumption of the event and ancillary events.
Examples: Cable, Satellite, Pay-Per-View 38
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

41. Standard One Projects COLORADO 21 Fantasy Team Organization
Team City/Region Research
CITY/REGION DRAFT—In Class
Team Name Research
TEAM COLOR DRAFT—In Class
Team Poster– Pennant
Team Player Draft
Find Examples of Mktg OF Sport
Find Examples of Mktg THRU Sport
Diagram Event Triangle & Exchanges for an Event 21
COLORADO
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports