1. What is Multimedia?

2. Objectives w Define multimedia w Explain the importance of interactivity w Trace the growth of multimedia

3. 3What is Multimedia? Objectives (continued) w Explain why multimedia has become so successful w List the major categories of multimedia titles w Distinguish between appropriate and inappropriate uses of multimedia

4. 4What is Multimedia? Presentation Outline w Definition of multimedia w The growth of multimedia w Major categories of multimedia w Delivering multimedia w Inappropriate uses of multimedia and alternatives

5. 5What is Multimedia? Definition of multimedia w Computer-based w Interactive w Communications process w Incorporates text, graphics, sound, animation, and video

6. 6What is Multimedia? Computer-based w The computer makes interaction possible w The computer must be capable of incorporating the hardware for multimedia CD-ROM drive Sound card and speakers Sufficient speed and processing power

7. 7What is Multimedia? Interactivity w Linear presentations -- passive users w Nonlinear presentations -- active users

8. 8What is Multimedia? Elements of multimedia w Text w Sound w Animation w Graphics w Video

9. 9What is Multimedia? The growth of multimedia w Growth in households that own a multimedia computer w Growth in CD-ROM titles

10. 10What is Multimedia? Reasons for growth of multimedia w Marketing issues w User issues

11. 11What is Multimedia? Reasons for growth of multimedia: Marketing w Declining prices w Hype from the computer industry led to: Increased production of multimedia hardware and software Trade associations Books and magazines on multimedia New skill sets for a variety of occupations w Added value to the personal computer

12. 12What is Multimedia? Reasons for growth of multimedia: User issues w User control w Individualization w Action

13. 13What is Multimedia? User control w Empowers and motivates user w Active learning w Nonlinear access to materials

14. 14What is Multimedia? Individualization w Adjustable to different learning styles w Adjustable levels of difficulty

15. 15What is Multimedia? Action w Traditional media are used passively w Multimedia software is used actively Simulations User control

16. 16What is Multimedia? The Major Categories of Multimedia w Entertainment w Education w Corporate communications w Reference w Training

17. 17What is Multimedia? Entertainment

18. 17What is Multimedia? Entertainment

19. 17What is Multimedia? Entertainment

20. 17What is Multimedia? Entertainment

21. 17What is Multimedia? Entertainment

22. 17What is Multimedia? Entertainment w Game developers pioneer new uses of multimedia w Multimedia developers add elements to go beyond games to entertainment Storytelling Mental challenges Sense of accomplishment

23. 18What is Multimedia? Education w Accommodates different learning styles w Nonlinear presentation w Motivates learner w Provides feedback to learner

24. 19What is Multimedia? Corporate Communications w Marketing Attracts attention CD-ROM catalogs and magazines Kiosks Web sites w Presentations Electronic slide shows CD-ROM employee training materials

25. 20What is Multimedia? Reference w Encyclopedias include sounds and videos w Dictionaries include pronunciations w Large amounts of information can be stored on CD-ROMs

26. 21What is Multimedia? Other Categories of Multimedia w Edutainment w Training w Recreation

27. 22What is Multimedia? Delivering Multimedia w Compact disc w Kiosk w Online

28. 23What is Multimedia? Inappropriate Use of Multimedia w Text-intensive content w Linear content

29. 24What is Multimedia? Text-intensive Content w It’s hard to read large amounts of text on a screen w Text-intensive titles can be used if: Non-linear access is provided Supplementary multimedia materials are provided

30. 25What is Multimedia? Linear Content w Computers don’t provide a good movie- watching environment w Short video clips played under user control work well

31. 26What is Multimedia? Cost-Effective Alternatives w Developers must consider costs and development time w Alternatives Transparencies Videotapes

32. 27What is Multimedia? Key Terms w compact disc w edutainment w individualization w interactive w Internet w kiosk w multimedia w multimedia presentation w multimedia title w nonlinear w online w telecommunications w World Wide Web (WWW)