1. Strategic Research ■ Analytics ■ Modeling ■ Optimization North American Economic Trends Conducted Via American Consumer Opinion® Online: 2000-2012

2. 2 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst Page Preface3 Background5 Countries Included in Report6 Intellectual Property7 North America Summary8 Economic Index—Then and Now9 Housing Purchase Plans10 United States11 Canada20 Mexico29 About Decision Analyst38 Contact Decision Analyst39 Table Of Contents

3. 3 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst  Decision Analyst Economic Index  Investment Optimism  Inflation Perceptions  Purchasing Outlook  Home Purchasing Outlook  Credit Limit  Job Availability Graphs included in this report: Objectives The primary objective of this report is to present a high-level overview of important economic trends in North America, as seen through the eyes of ordinary men and women. This report will provide some perspective on the economies of the U.S., Canada, and Mexico, and what the future may portend. The data comes from Decision Analyst’s Economic Index Survey from 2000 through the end of 2012. Preface

4. 4 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst Methodology The Decision Analyst Economic Index Survey is conducted monthly via the Internet among several thousand households balanced by gender, age, and geography. The respondents are from Decision Analyst’s proprietary American Consumer Opinion® panel, one of the world’s largest online panels with eight million members worldwide. The monthly data is aggregated and reported by quarter in this report. The Economic Index is reported monthly. The margin of error is less than three percentage points, plus or minus, at a 95% confidence level for most of the percentages. Preface

5. 5 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst Economic Index The survey results are inputs to an econometric model that produces the Economic Index. The Economic Index tends to be a leading indicator by six to 12 months for general economic activity in each country surveyed. When the Decision Analyst Economic Index is greater than 110, it tends to signal an expanding economy. An Index value of 90 to 110 suggests a no-growth or slow-growth economy, and near or below 90 generally indicates economic contraction. However, these guidelines vary by country. Three-Month Moving Average The Index numbers for Mexico are a three-month moving average to smooth month-to- month fluctuations. The reported Index number averages the current month with the two previous months. Background

6. 6 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst Countries Included in Report The survey is conducted during the last 10 days of each month in the countries shown below. The time span for this report is from January 2000 through December 2012. U.S. Total Sample: 440,820 Began: Q1 2000 Mexico Total Sample: 26,856 Began: Q2 2003 Canada Total Sample: 94,493 Began: Q1 2000

7. 7 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst Intellectual Property Decision Analyst is the sole owner of these survey results. Decision Analyst grants its clients the right to review and use these results in their businesses. However, these results cannot be published, reprinted, released to the media, or posted on any website without written permission from Decision Analyst.

8. Strategic Research ■ Analytics ■ Modeling ■ Optimization North America Summary

9. 9 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst *Three-Month Moving Average United States April 2003: 109 December 2012: 101 Mexico* April 2003: 96 December 2012: 95 Canada April 2003: 107 December 2012: 97 Economic Index: Then and Now April 2003 to December 2012

10. 10 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst Housing Purchase Plans Question: In the next 12 months, which of the following are you very likely to do? Take a vacation costing more than $1,000; Buy a new PC or computer equipment for home; Buy new furniture for home; Buy a new car or truck; Remodel your existing home; Buy an existing or pre-owned home, and/or Buy a newly built home. 2% Build New Home 3% 6% Buy existing or pre-owned home 9% Remodel Existing Home 13% Buy furniture 23%16% Q4 2012 Q2 2003 United States 6% Build New Home 6% 4% Buy existing or pre-owned home 4% 27% Remodel Existing Home 22% Buy furniture 20%27% Q4 2012 Q2 2003 Mexico 1% Build New Home 3% Buy existing or pre-owned home 7% 14% Remodel Existing Home 19% Buy furniture 26%15% Q4 2012 Q2 2003 Canada

11. Strategic Research ■ Analytics ■ Modeling ■ Optimization United States

12. 12 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst United States Economic Summary 6% Believe jobs are plentiful and easy to find 47% 39% Believe prices are increasing rapidly 28% 27% Planning to take a vacation costing more than $1000 40% January 2000: 125 December 2012: 101 Economic Index Believe stocks and mutual funds will increase in value 56%23% Q4 2012 Q1 2000 Economic Indicators Employment Q4 2012 21% Do not own a credit card 11%

13. 13 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Low January & February 2009: 85 High May & June 2000: 132 Economic Index United States While the end of 2007 was the official start of the Great Recession, the economy never really recovered from the declines in 2000. The Index has been slowly and steadily increasing for the past four years, suggesting a very slowly expanding economy.

14. 14 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Investment Optimism: United States Question: In your opinion, will stocks and mutual funds increase in value, or decrease in value, over the next six months? Stocks and mutual funds will increase in value; Stocks and mutual funds will stay about the same; or Stocks and mutual funds will decrease in value. Among Adults Aged 18+

15. 15 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Inflation Perceptions: United States Question:In your opinion, are the prices you pay for goods and services…? Increasing rapidly; Increasing slowly; Staying about the same; Decreasing slowly, or Decreasing rapidly. Among Adults Aged 18+

16. 16 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Purchasing Outlook: United States Question: In the next 12 months, which of the following are you very likely to do? Take a vacation costing more than $1,000; Buy a new PC or computer equipment for home; Buy new furniture for home; Buy a new car or truck; Remodel your existing home; Buy an existing or pre-owned home, and/or Buy a newly built home. Among Adults Aged 18+

17. 17 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Home Purchasing Outlook: United States Question: In the next 12 months, which of the following are you very likely to do? Take a vacation costing more than $1,000; Buy a new PC or computer equipment for home; Buy new furniture for home; Buy a new car or truck; Remodel your existing home; Buy an existing or pre-owned home, and/or Buy a newly built home. Among Adults Aged 18+

18. 18 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Credit Limit: United States Question: Thinking about all of your credit cards, how close are you to the total credit? Very close to total credit limit (the maximum amount you can charge); Somewhat close to total credit limit; Not close to total credit limit; or Do not own a credit card. Among Adults Aged 18+

19. 19 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Job Availability: United States Question: Currently, how plentiful are jobs in your area? Jobs are plentiful and easy to find; Jobs are available, but you have to search for them; or Jobs are scarce. Among Adults Aged 18+

20. Strategic Research ■ Analytics ■ Modeling ■ Optimization Canada

21. 21 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst Canada Economic Summary 25% Believe jobs are scarce 16% 38% Believe prices are increasing rapidly 30% 17% Plan to purchase a new PC 33% January 2000: 117 December 2012: 97 Economic Index Believe stocks and mutual funds will increase in value 56%20% Q4 2012 Q1 2000 Economic Indicators Credit Limit Q1 2000Q4 2012

22. 22 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Economic Index: Canada Over the past four years, Canada’s Economic Index has gradually moved upwards. The trend of the Canadian Index suggests slow growth for 2013. High January 2006: 126 Low January & February 2009: 88

23. 23 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Investment Optimism: Canada Question: In your opinion, will stocks and mutual funds increase in value, or decrease in value, over the next six months? Stocks and mutual funds will increase in value; Stocks and mutual funds will stay about the same; or Stocks and mutual funds will decrease in value. Among Adults Aged 18+

24. 24 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Inflation Perceptions: Canada Question:In your opinion, are the prices you pay for goods and services…? Increasing rapidly; Increasing slowly; Staying about the same; Decreasing slowly; or Decreasing rapidly. Among Adults Aged 18+

25. 25 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Purchasing Outlook: Canada Question: In the next 12 months, which of the following are you very likely to do? Take a vacation costing more than $1,000; Buy a new PC or computer equipment for home; Buy new furniture for home; Buy a new car or truck; Remodel your existing home; Buy an existing or pre-owned home, and/or Buy a newly built home. Among Adults Aged 18+

26. 26 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Home Purchasing Outlook: Canada Question: In the next 12 months, which of the following are you very likely to do? Take a vacation costing more than $1,000; Buy a new PC or computer equipment for home; Buy new furniture for home; Buy a new car or truck; Remodel your existing home; Buy an existing or pre-owned home, and/or Buy a newly built home. Among Adults Aged 18+

27. 27 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Credit Limit: Canada Question: Thinking about all of your credit cards, how close are you to the total credit? Very close to total credit limit (The maximum amount you can charge); Somewhat close to total credit limit; Not close to total credit limit; or Do not own a credit card. Among Adults Aged 18+

28. 28 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Job Availability: Canada Question: Currently, how plentiful are jobs in your area? Jobs are plentiful and easy to find; Jobs are available, but you have to search for them; or Jobs are scarce. Among Adults Aged 18+

29. Strategic Research ■ Analytics ■ Modeling ■ Optimization Mexico

30. 30 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst Mexico Economic Summary 37% Believe jobs are scarce 51% 64% Believe prices are increasing rapidly 48% 27% Planning to remodel existing home 22% April 2003: 96 December 2012: 95 Economic Index Believe stocks and mutual funds will increase in value 24%28% Q4 2012 Q2 2003 Economic Indicators Credit Limit Q4 2012

31. 31 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Economic Index: Mexico Despite growing problems related to drug-driven violence, Mexico’s economy appears to be closely tracking the U.S. economy. The Economic Index has trended slightly upwards for three years, hinting at slow growth in 2013. Low October 2008: 75 High November 2007: 108 Low August 2009: 75 *Three-Month Moving Average — The Index numbers for Mexico are a three-month moving average to smooth out month-to-month fluctuations. The reported Index number averages the current month with the two previous months.

32. 32 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Investment Optimism: Mexico Question: In your opinion, will stocks and mutual funds increase in value, or decrease in value, over the next six months? Stocks and mutual funds will increase in value; Stocks and mutual funds will stay about the same; or Stocks and mutual funds will decrease in value. Among Adults Aged 18+

33. 33 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Inflation Perceptions: Mexico Question:In your opinion, are the prices you pay for goods and services…? Increasing rapidly; Increasing slowly; Staying about the same; Decreasing slowly; or Decreasing rapidly. Among Adults Aged 18+

34. 34 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Purchasing Outlook: Mexico Question: In the next 12 months, which of the following are you very likely to do? Take a vacation costing more than $1,000; Buy a new PC or computer equipment for home; Buy new furniture for home; Buy a new car or truck; Remodel your existing home; Buy an existing or pre-owned home, and/or Buy a newly built home. Among Adults Aged 18+

35. 35 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Home Purchasing Outlook: Mexico Question: In the next 12 months, which of the following are you very likely to do? Take a vacation costing more than $1,000; Buy a new PC or computer equipment for home; Buy new furniture for home; Buy a new car or truck; Remodel your existing home; Buy an existing or pre-owned home, and/or Buy a newly built home. Among Adults Aged 18+

36. 36 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Credit Limit: Mexico Question: Thinking about all of your credit cards, how close are you to the total credit? Very close to total credit limit (The maximum amount you can charge); Somewhat close to total credit limit; Not close to total credit limit; or Do not own a credit card. Among Adults Aged 18+

37. 37 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst 2000200220042006200820102012200120052007200920112003 Job Availability: Mexico Question: Currently, how plentiful are jobs in your area? Jobs are plentiful and easy to find; Jobs are available, but you have to search for them; or Jobs are scarce. Among Adults Aged 18+

38. 38 North America Economic Trends: 2000-2012 1-817-640-6166 | www.decisionanalyst.comwww.decisionanalyst.com Copyright © 2013 Decision Analyst About Decision Analyst Decision Analyst is a global marketing research and analytical consulting firm, serving a number of major corporations, advertising agencies, and consulting firms. The name, Decision Analyst, reflects the company's decision-oriented, analytical corporate philosophy. The firm conducts multinational studies on an array of topics, spanning industries from packaged goods to high technology. The firm places great value on hard work, meeting deadlines, and staying within budgets. The focus of Decision Analyst’s efforts is decision-oriented marketing research and analytical consulting. Research must lead to decisions, to actions. The education and training of our staff reinforce this decision-analytical emphasis. Decision Analyst seeks the synergy inherent in combining qualitative research, quantitative research, secondary data, and advanced analytics (marketing science and operations research techniques), as required by the objectives of each research project. Decision Analyst is a corporation chartered in the state of Texas in 1978; it is totally owned by its employees. Decision Analyst is an active member of the Council of American Survey Research Organizations (CASRO) and subscribes fully to the Code of Standards and Ethics for Survey Research specified by CASRO. Also, Decision Analyst subscribes to and supports the ethics and quality standards set forth by the Advertising Research Foundation, the American Marketing Association, the Marketing Research Association, the Marketing Science Institute, INFORMS (Institute of Operations Research and Management Science), and ESOMAR (The World Association of Opinion and Marketing Research Professionals).

39. Strategic Research ■ Analytics ■ Modeling ■ Optimization Copyright © 2013 Decision Analyst Jerry W. Thomas President/CEO jthomas@decisionanalyst.com jthomas@decisionanalyst.com Decision Analyst 604 Avenue H East, Arlington, Texas 76011 817.640.6166 ~ 1.800.ANALYSIS http://www.decisionanalyst.com http://www.decisionanalyst.com