1. Socialization into Gender

2. Gender Socialization Difference between sex and gender Are we born having a gender? Simone de Beauvoir—one is not born, but becomes woman Societal Expectations Differ for Males and Females

3. Gender Messages in the Family Parents model gender roles Family is where treatment of male and female children first differs – Boys encouraged to be strong and assertive –Girls encouraged to be submissive, are coddled, and wear clothes that hamper activity

4. Is it for a boy or a girl?

15. On www.target.com Toys separated by gender and age Boys 6-7: Sports, Building/Construction, Science Girls 6-7: Dolls, Horses, Dancing/Singing

16. And every girl wants a… Barbie

17. Gender Messages in the Mass Media Advertising –children under 8 are very impressionable—accept ads as truthful, accurate and unbiased –this can lead to unhealthy eating habits—youth obesity or eating disorders—according to the APA

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19. BeforeAfter

20. Television and Movies –Statistics Men outnumber women in general TV dramas by 3 or 4 to 1 70-85% of those on children's TV are male more men than women in starring roles –Gender Roles Women mostly portray domestic roles Change— “Ever After: A Cinderella Story”

21. Literature Sends subconscious message to boys and girls— –reading a story before bed every night Fairy Tales and Other Stories Traditional Non-traditional

25. In Conclusion… Males and females are socialized differently from birth Socialization leads to stereotypical gender roles Gender roles can lead to social inequality