1. Lodging Research

2. 1.91% have cable or satellite service at home 2.62% have flat screen televisions 3. 52% receive high definition programming 4. 46% have DVR/TiVO at home 5. 44% have HBO 6. Approximately 6 overnight trips annually Profile of a “Typical” Traveler Source: 2010 Decision Analyst, Inc.

3. Premium Channels Are Important Entertainment Options Premium ChannelsHigh Speed InternetPPV Movies Source: 2010 Decision Analyst, Inc.

4. After Broadcast Networks, Guests Prefer Premium Channels 25% 37% 17 % 22 % Source: 2010 Decision Analyst, Inc.

5. Guests Watch HBO More Than Other Premium Channels Source: 2010 Decision Analyst, Inc. HBOSHOWTIMESTARZ! 92% 45% 23%

6. Source: 2010 Decision Analyst, Inc. Guests Prefer HBO Over Showtime and Starz! SHOWTIMEHBOSTARZ! % of Respondents 63% 15% 11%

7. Source: 2010 Decision Analyst, Inc. Travelers Use In Room Entertainment Products Percent of Respondents 91% 74% 70% 45% 31% 21% Broadcast Networks Premium Channels High Speed Internet Free On-Demand Channels High Definition Channels Pay-Per View Cable Channels 91%

8. Extremely Interested Very Interested Somewhat Interested Not Very Interested 25% 27% 9% 5% Percent of Respondents Travelers are Interested in HBO On-Demand Not at all Interested 34% Source: 2010 Decision Analyst, Inc.

9. <=99100-199200-299300-399>=400*Universe (4.85 M)** 20092010 # of Rooms HBO Penetration in the Lodging Industry by Property Size Source: HBO PROP Database, April, 2010 *Excluding Nevada gaming properties**STR Global, March 2010 81%83%81%82%

10. Source: 2010 Decision Analyst, Inc. 1.69% of guests questioned said having HBO makes their stay more enjoyable. 2.60% said they think better of a hotel if it provides HBO in their room. 3.50% of travelers said they are disappointed when a hotel does not offer HBO. 4.50% said they are more likely to return to a hotel that offers HBO. 5.26% would consider staying at another hotel if a chain does not offer HBO HBO Adds the Most Value

11. Source: 2010 Decision Analyst, Inc. What Guests Are Watching Percent of Respondents Original Comedy/Drama Series Original Movies/Mini Series Sports Programming/Boxing Special Events/Comedy/Live Concerts Family/Children’s Programming Adult/Late Night Entertainment Documentaries Box Office Hits/Theatrical Movies 84% 71% 57% 56% 55% 27% 76%

12. More US Hotel Rooms Have HBO 21% Non HBO Rooms 79% HBO Rooms Source: HBO PROP Database, April, 2010; STR Global, March 2010

13. More Hotels Offer HBO Than Any Other Premium Movie Channel HBO SHOWTIME STARZ! 79% 6%6% 18% Source: 2010 Lodging Hospitality Premium Channel Study

14. Hotel Managers Agree: Guests Prefer HBO HBO SHOWTIME STARZ! OTHER 76% 4%4% 6%6% 1%1% Source: 2010 Lodging Hospitality Premium Channel Study

15. Hotel Managers Agree HBO has Best Return-on-Investment * *19% of respondents answered “Other” or not at all Source: 2010 Lodging Hospitality Premium Channel Study HBOSHOWTIMESTARZ! 73% 6%6% 2%2%

16. Guest Request is the Top Reason When Choosing a Premium Channel Source: 2010 Lodging Hospitality Premium Channel Study Guest Request CostName Recognition 37% 25% 10% 9% 7% Variety of Programming Brand Recognition

17. Guests Are Interested in High-Definition and Video On-Demand Video On- Demand DVR or Tivo HD Programming 43% 40 % Source: 2010 Decision Analyst, Inc. 19%

18. Personal Electronic Devices Have Little Affect on Hotel Managers Buying Decisions Decreased Premium Channel Availability Eliminate Premium Channel Availability No Impact 43% 6% 2% 81% *12% of respondents answered were “Other” or not at all. Source: 2010 Lodging Hospitality Premium Channel Study

19. “Guests Ask For it” “Best Content” “It is more family friendly than a lot of others [premium channels]” “Guests Love it” “[it has the] best programming” “It is the most popular and requested” “Best variety of programming and movies” “It has become a norm in the hotel industry” Hotel Managers Choose HBO Because… Questions: If you could only pick one premium channel, which would it be? Why? Source: 2010 Lodging Hospitality Premium Channel Study

20. Hotel Managers Say HBO has the Best ROI Because… Questions: Which premium channel do you feel is the best return on your investment? Source: 2010 Lodging Hospitality Premium Channel Study [Guests] see HBO like they see coffee makers and irons. Standard equipment. Variety of quality shows Guests always ask for HBO Name Recognition Guest Expectation Value Best original programming Content is milder and better suited for guests who may have children staying or visiting in their rooms