1. Chapter 1

2. Hospitality  Meeting the needs of guests with kindness and goodwill

3. Hospitality Industry  Provides services to people away from home  Includes:  Food  Lodging  Travel  Tourism  Recreation  “people serving people business”

4. Size and Economic Impact  World’s largest industry – 235 million workers  US – 14 million workers  2 nd Largest employer  Generates $1 trillion in US economy  International visitors insert over $150 billion into US economy  Average international visitor spends $4,300 per visit

5. Industry Diversity  Small/Large businesses  Food/Lodging/entertainment/transportation  People  Serve guests from all over the world  Age, Culture, Religion, Special needs  Employees  May come from different countries  Languages, religions, abilities, level of education, culture  First time employees to retirees

6. Industry Complexity  Made up of 5 segments  Hospitality refers to the entire industry  Includes:  Food  Lodging  Travel  Tourism  Recreation  Each business may include more than one segment

7. Foodservice Industry  Consists of businesses that prepare food and beverages for customers  Casual to Fancy  Small to Large  May be located inside another business  Largest and most varied part of hospitality industry  Employs over 10 million people

8. Lodging Industry  Consists of businesses that provide overnight accommodations  Lodging – a place to sleep for one or more nights  Accommodations – a place to sleep  Expensive hotels to budget motels  Fit many price ranges  Almost 5 million guest rooms in 52,000 different properties in the US

9. Travel Industry  Consists of businesses that physically move travelers from one place to another  Car rentals, Taxi, Ferry, Airlines, Trains  From short distant to around the world  Historically, people traveled and stayed with family for a week – now shorter, more frequent trips are preferred

10. Travel Industry cont.  What types of vacations do people take?  Historical sites  Natural wonders  Romance (honeymoon, anniversary)  Relaxation  Adventure  Business Travel  Conferences and Events  23% of all travel in US

11. Tourism Industry  Consists of businesses that organize and promote travel for business, leisure and other purposes  Travel agencies  Tour operators  Cruise companies  Meeting and convention planners  Convention and visitors bureaus  Travel and tourism offices

12. Tourism Industry cont.  Travel package – includes trip arrangements for several segments of the hospitality industry, one fee  Cities, States and Countries have offices that promote tourism  Print and internet ads  Websites  TV commercials  One of the most successful state advertising campaigns was developed in New York

13. Recreation Industry  Consists of providers of the activities for rest, relaxation, and enjoyment  Entertainment businesses – provide a show for you to watch  Spectator sports – sports you watch other people play  Participatory sports – sports you take part in  Attractions – temporary or permanent places of special interest to visit  Festivals, state fairs, National Parks