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How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently.

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Presentation on theme: "How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently."— Presentation transcript:

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2 How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed. 3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear. 4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative. CONSISTENCYREACHFREQUENCYCREATIVE

3 Coverage map We cover Central Arkansas and beyond!

4 Station Briefs KLAL – Little Rock’s Hit Music Channel Features today’s smash hits and the hottest hits of the 90’s Talented on-air staff featuring Heather and Poolboy in the mornings, Johnny Jackson in mid-days, Kevin Miller in the afternoons, and Adam Bomb Live at night. Women 18-44 Top 40; 120,200 weekly listeners 12+ KIPR – Live, Local & Static-Free Hip Hop and R & B The freshest new music from well-known artists Broadway Joe’s Morning Show featuring the Legendary Broadway Joe and Evangeline Parker, Stack 3 on Mid days, and Tre Day taking you to the house in afternoon drive. Primarily Urban 18-34, Strong 25-54; 81,900 weekly listeners 12+ KARN - Arkansas’ NEWS/TALK/SPORTS Station Kevin Miller in the AM Drive with news/weather/sports info to start your day Home of Rush Limbaugh Doc Washburn taking you home every afternoon (beginning July7th) Adults 25-65 Very Upscale; average 47,000 weekly listeners 18+ KURB – Today’s Hits and Yesterdays Favorites! Featuring Jeff Matthews and Lisa Fischer in the morning, Randy Cain in mid-days, Becky Rogers in the afternoon, and John Tesh—Intelligence for Life at night Women 25-54 Upscale; 72,700 weekly listeners 12+ KOKY - Little Rock’s Heritage Station featuring the Tom Joyner show in the morning, Sonta Jean; the KOKY Queen in midday and the D. L. Hughley in afternoon drive. Today’s Urban contemporary station for adults “All Your Favorite Songs from the 70’s, 80’s, and Today” 25-54 Adults KPZK – Arkansas’ Inspirational station For people who want to hear positive, contemporary music that feeds the soul and spirit through inspiring, uplifting music A blend of positive music from artists like Yolanda Adams, Fred Hammond, R. Kelly, Kirk Whallum, Jill Scott, and many others Urban 18-49

5 To Turn On Your Marketing Power: Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR 72212 Wally Waller Certified Branding Consultant Wally.Waller@cumulus.com 501-401-0349 fax 501-231-8132 mobile

6 Q1Q2 Q4Q3 Target Markets Gender Age M or F 18+ 21-39 40 plus Geography Ethnic AR WLR NLR CA B W H O Life style targets _________________________ Service and or products offerings or talking points mentioned __________________ ________________ What makes you different? __________________ ________________ Current Activities and Monthly budgets Billboard __________ TV _______________ Cable _____________ Radio_____________ Direct mail_________ Outdoor___________ SEO______________ Social Media _______ Other Digital________ Earned Media_______ Signage ___________ Competitors _____________________________ _____________________________ Notes _____________________________ _____________________________ _____________________________ ________________________


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