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Introducing…. powerful cleaning…done naturally Customer Presentation.

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Presentation on theme: "Introducing…. powerful cleaning…done naturally Customer Presentation."— Presentation transcript:

1 Introducing…. powerful cleaning…done naturally Customer Presentation

2 2 Today Green cleaning products represent $160MM (5% of total) Estimated 40%+ growth annually Going Green…More Than Just A Trend 2007 Kline Market Estimates “76% of the nearly 700 procurement professionals surveyed said they will be actively purchasing Green-certified cleaning products in the next two years.” - Scot Case, VP of TerraChoice (environmental marketing agency) Green cleaning is part of a growing movement being driven by government agencies, corporations, and consumers alike

3 3 Introducing Green Works TM  First CPG company to introduce a line of green cleaning products  First new brand launched at Clorox in 20+ years  First natural cleaner with brand-building investment

4 4 Clorox Defining Natural Cleaning Biodegradable, eco-friendly, no animal testing Made with plant-based ingredients Avoidance of petrochemicals Primary and secondary packaging is recyclable o Coconut-based surfactants o Corn-based alcohol o Citric acid o Lemon oil o Filtered water Reduced Impact On Human Health and the Environment We have taken a leadership position with the Green Works™ launch in defining natural to mean:

5 5 Green Works™ DfE Certified DfE (Design for the Environment) is an EPA program promoting “green” chemistry/processes Green Works™ products certified by DfE* *Natural bathroom cleaner not recommended for certification due to presence of glycolic acid Clorox has chosen to partner with the EPA to take a leadership role in defining natural standards Note: At the present time, Green Seal commercial certification requires concentrated products and Green Works™ products are primarily RTU

6 6 Green Works TM Really WORKS! 59/41 Preference 55/45 Preference 57/43 Preference 50/50 Parity BASES STM and Blind In-Home Use Test June 2007 First natural cleaner that works as well as traditional cleaners

7 7 Green Works TM Really WORKS! Outperformed other commercial “green” cleaners Clorox lab test results showing statistically significant difference against standard industry soils (floor soils, soap scum) Envirocare Spartan

8 8 Customer Testimonials Encouraging “The cleaning staff are raving about these green products. We are very interested in this product line.” (NGS Building Mgmt) “ Would definitely switch over to the Glass & Surface Cleaner today. If people get just one try, they will buy it. (Director of Operations, Kroger) “ It really removes the whole dirt. When you clean, it’s really clean because it leaves the “cricket” sound (it squeaks).” (Claremont Resort & Spa Housekeeper, GSC) “It really worked good, like real Windex. I would definitely use this.” (Madera Healthcare) “These products work so much better than what we are using today. Makes the other stuff look like water.” (Day Porter, Port of Oakland)

9 9 Green Works TM Joins Powerful Line-up Traditional Cleaning Trusted performance Natural Cleaning Reduce impact on environment The Clorox product portfolio offers cleaning and disinfecting solutions for a wide range of customer needs Cleaning and Disinfecting Reducing spread of germs Cleaner World. Healthier Lives.™

10 10 Sales Support Sales Toolkit Media/PR Promotion Selling Story Sell Sheet Brochure FAQ’s DSR/end-user 90-day promotion Industry trade pubs National magazines CEO media tour

11 11 Green Works™ Positioned to WIN  Leadership position in defining natural  Cleaning performance equal or better than traditional cleaners  First mover advantage – First national “Green” product launch  Endorsed by Clorox…from a name people trust to deliver the highest standard of clean

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