1. American Bar Association Associate Deans’ Conference Nudge: Leading, Motivating and Team Building Nudging Students by Utilizing Popular Social Media Keith Sealing Dean of Students, Widener University School of Law, Harrisburg

2. Pop Quiz!

3. 1) How many Blogs are out there? a)575,000 b)1 million c)112 million d)1 billion

4. Correct answer: _________________ (That’s not counting 73 million Blogs in China.)

5. 2) How many new Blogs are created every day? a)750 b)5,500 c)20,000 d)175,000

6. Correct answer: ______________ (But that still leaves approximately 6.5 trillion people without blogs.)

7. 3) How many members does Facebook have? a)750,000 b)10 million c)450 million d)1 billion

8. Correct answer: ___________ (Facebook lost just 34,100 members on “Quit Facebook Day,” May 31, 2010).

9. 4) How many Friends does Facebook allow you to have? a)666 b)5,000 c)1 million d)Infinite number

10. Correct answer: _______________ (Facebook is somewhat mysterious about why it imposes this limit.)

11. 5) How many actual friends can your neocortex handle? a)12 b)150 c)1,500 d)Unlimited: I can add RAM to my neocortex as needed

12. Correct answer: ____________ (This is known as “Dunbar’s Number,” developed by Robin Dunbar, Professor of Evolutionary Anthropology, Oxford University).

13. How many “hits” does YouTube receive every day? a)1 million b)10 million c)250 million d)2 billion

14. Correct answer: ______________ (How many of those hits are about your law school?)

15. 6) How many videos are currently available on YouTube? a)7 million b)120 million c)1 billion d)7 trillion

16. Correct answer: ______________ (It would take 600 years of continuous viewing to see everything that is currently on YouTube)

17. But with 200,000 new videos added every day....

18. Five Sobering Facts About Social Media Sites

19. 1) It is a massive time dump

20. But think of it from now on as part of your job description

21. 1) It is a massive time dump But think of it from now on as part of your job description The “Like” button on Facebook

22. 1) It is a massive time dump But think of it from now on as part of your job description The “Like” button on Facebook Stay away from “Mafia Wars,” “Farmville” and the like on Facebook

23. 2) It brings out the craziness in people

24. Flamers, ranters and conspiracy theorists

25. 2) It brings out the craziness in people Flamers, ranters and conspiracy theorists “Nudge” students whose online demeanor needs help

26. 2) It brings out the craziness in people Flamers, ranters and conspiracy theorists “Nudge” students whose online demeanor needs help Undergraduate mentality

27. 2) It brings out the craziness in people Flamers, ranters and conspiracy theorists “Nudge” students whose online demeanor needs help Undergraduate mentality Drop or “unfriend” everybody else

28. 2) It brings out the craziness in people Flamers, ranters and conspiracy theorists “Nudge: students whose online demeanor needs help Undergraduate mentality Drop or “unfriend” everybody else See #1 above; you don’t have time to educate the ignorant

29. 3) (Shockingly) not everything on the internet is true

30. 83.7% of the statistics found on the internet are wrong

31. 3) (Shockingly) not everything on the internet is true 83.7% of the statistics found on the internet are wrong (I made that up.)

32. 3) (Shockingly) not everything on the internet is true 83.7% of the statistics found on the internet are wrong (I made that up.) What is false that is written about your law school?

33. 4) There are security issues

34. Facebook’s new privacy page: http://www.facebook.com/group.php?gid=1 17319478309189&v=app_2373072738#!/f bprivacy

35. 4) There are security issues Facebook’s new privacy page: http://www.facebook.com/group.php?gid=1 17319478309189&v=app_2373072738#!/f bprivacy Just use common sense: “I am leaving for a two-week vacation” means “Please come rob my house.”

36. 4) There are security issues Facebook’s new privacy page: http://www.facebook.com/group.php?gid=1 17319478309189&v=app_2373072738#!/f bprivacy Just use common sense: “I am leaving for a two-week vacation” means “Please come rob my house.” Sealing’s simplified solution

37. 5) What you can say as an administrator is constrained

38. Some of the things I can’t blog/comment about: Creationism “science”; “Birthers/deathers” Global warming deniers; Sarah Palin...

39. 5) What you can say as an administrator is constrained Some of the things I can’t blog/comment about: Creationism “science”; “Birthers/deathers” Global warming deniers; Sarah Palin... Creativity is required because outrageousness gets you noticed

40. Time permitting: Let’s go to Facebook a Blog site (mine) YouTube

41. Conclusion: Are you in or out?

42. Your law school is being discussed in the social media. Shouldn’t you be nudging the discussion, or at least monitoring it?

43. Social media can help you be a “choice architect” in areas such as admissions, student retention (transfers out), alumni relations, Balance, happiness, employment and bar exam success, etc.