1. Adapting a Freemium Business Model for Open Access Book Publishing Rupert Gatti http://www.openbookpublishers.com/

2. Publishing Objectives Legacy Model Primary output: Printed volume Price: $80-100 Sales: 200-400 Customers: Libraries Sales revenue: $20-40k per title – Distributors net revenue $10-20k – Publishers net revenue $10-20k Business Model: Success Dissemination Model: Failure (no readers, no innovation)

3. Open Access Model Objectives: – Maximise readership – Maximise engagement/re-use – Digital Objects – innovative outputs Business Model: Breakeven (non-profit) – Minimise costs – Develop revenue sources

6. OBP Online Readers Av readers per title, per month: Mean 425, Median 281

7. OBP Online Readers

8. OBP Costs ($190k) 18 titles published

9. OBP Revenue ($198k)

10. OBP Sales & Sales Revenue

11. OBP Library Membership 70 libraries internationally have joined £300/$500 per annum Support publication of 12-18 OA titles (will be 18- 25 in coming year) All members of university have: – ALL digital content free to download – Discounts on purchase of printed editions http://www.openbookpublishers.com/section/44/1/library-membership/