1. Trends in Business Intelligence & Analytics Keynote at Silicon India Rajgopal Kishore Vice President and Global Head of BI & Analytics, HCL Technologies rkishore@hcl.in rkishore9@gmail.com

2. Agenda What is occasioning disruption Trends How they impact us as leaders, and professionals

3. 3 BI Programs Often Fail to Make Business Impact – InnovateImpact MeasureOrganize  BI is “disconnected from the transactional systems  There is no clear lineage between core organizational processes and how BI reports are provided  There are multiple sources of information aligned to each transactional process that are not integrated BI is seen as disconnected from the organizational processes  Still no comprehensive strategy on how information can be used to enhance competitiveness  Once the report is produced, the key question for the business user is – what do you do? How does behavior change, and what actions do you take on business operations? Many organizations still not get “analytics”  Business Users are frustrated with traditional BI and DW as it takes too long, and when done, impact does not warrant cost and time  Many IT departments busy with large ETL projects without a clear loop-back on business benefits BI still not seen as delivering enough business impact  Large service companies do not have the DNA to innovate  Internal projects to create “IP” and solutions have had minimal impact  Relationships with innovative vendors and creating the innovation environment will be key BI Organization is seen as not being able to innovate BI Programs often fail to make business impact ….

4. BI has defined itself into a corner… Traditional BI analyzes the transaction, but not the interaction Traditional BI does not acknowledge unstructured information in the enterprise and extraprise Analytics not being leveraged for competitive advantage

5. Trends in BI & Analytics

6. Emergence of Social Intelligence …. People are expressing themselves using the “expressible web”. They are speaking about your products, services, quality and brand. – Are you listening to them? – What are they saying? What is the sentiment expressed? – Are you engaging with them? – Are you using that to improve? E.g. customer service, product design, brand image – Are you using crowd-sourcing to your advantage – generate solution ideas, product reviews? Is your BI program addressing the social media? Largely textual and unstructured

7. Sharp BI… AreaSuggestions Process Address a specific business pain /KPI; Build as you go. No long running BI programs MethodAgile BI Business Justification Closed Loop BI provides inputs for justification of future iterations Products Address specific pains Focus on specific domains Have pre-canned reports, dashboards, ETLs and data models Can be rolled out in 100 days

8. Advanced Analytics Analytics is not Business Intelligence Analytics has a bigger role in – Predicting business outcomes – Discovering causal factors and levers – Determining optimal levels – pricing, promotions, markdowns etc – Needs a deep combination of domain knowledge, capability of the underlying statistical or OR method, and visualization approach Has great potential is enhancing competitiveness of business

9. Enhanced Visualization… Enables better requirements definition Enables increased usability, business usage and hence business value

10. Impact of Trends

11. Product Vendors will need.. To focus on industry-specific solutions Position their products to solve specific business pains Develop out-of-the-box reports, ETLs and models to enable a 3 month or less of implementation time- frame To develop methods and tools to help measure business case for implementation

12. Service vendors.. Need to go beyond technology services – need to be able to take charge of business outcomes Will need to develop BI and analytics expertise around industry verticals Will need to develop consulting expertise around industry verticals and program management expertise Need to organize – leadership is needed to make a matrix organization successful

13. Professionals … Need to learn to focus on business outcomes – ask the rights questions all the way. Need to re-tool constantly

14. Questions!