1. The GS1 Visibility App Standards Development “University” Monday, 6 th October

2. © 2014 GS1 The GS1 Visibility App What is it? Where do I start? How does it work? Who is using it and how? Can MOs create local versions and translations? What’s next? 2 Agenda

3. © 2014 GS1 A 3-step plan… Create a Web-based App for GS1 presenters Team of 12 MOs + GO Retail/CPG focus: start with a jar of jam One version for all MOs in English Visibility App in Retail 1 Content Mgmt System (CMS) 2 Broaden scope of App 3 Ability to create local market (MO) versions ‒ Additional languages ‒ Local “About Us” info ‒ Additional Focus Areas ‒ Local use cases and videos New sectors New categories New supply chain steps Off-line capabilities Right-to-left capabilities New business benefits Phase 1 3 June, 2015 Phase 2 Sept 2014 Feb 2014

4. © 2014 GS1 What is it? 4

5. © 2014 GS1 What is it? 5 Interactive, flexible communication tool Shows GS1 Standards “in action” Easy to understand Can be accessed anytime, anywhere Various uses: marketing presentations, industry engagement tool, training new hires What is isn’t… A stand-alone App (yet) A canned presentation One-size-fits-all

6. © 2014 GS1 Where do I start? 6 Toolkit on the MO Zone: http://mozone.gs1.org/visibility-app http://mozone.gs1.org/visibility-app ‒ General usage guidelines ‒ Sample scripts & videos ‒ Graphics ‒ Access to the App…. …just click on the link!

7. © 2014 GS1 Where do I start? 7 Via web browser It adapts to different screen sizes: desktops, laptops, tablets Not recommended for mobile phones, but will load basic text in a much simpler, linear layout *Download full technical guidelines at: http://mozone.gs1.org/visibility-app http://mozone.gs1.org/visibility-app

8. © 2014 GS1 8 Live demo How does it work?

9. © 2014 GS1 How is it used? 9

10. © 2014 GS1 Create a Web-based App for GS1 presenters Team of 12 MOs + GO Retail/CPG focus: start with a jar of jam One version for all MOs in English Visibility App in Retail 1 Content Mgmt System (CMS) 2 Broaden scope of App 3 Ability to create local market (MO) versions ‒ Additional languages ‒ Local “About Us” info ‒ Additional Focus Areas ‒ Local use cases and videos New sectors New categories New supply chain steps Off-line capabilities Right-to-left capabilities New business benefits Phase 1 10 June, 2015 Phase 2 Sept 2014 Feb 2014 A 3-step plan… PhraseApp Easy-to-use online tool that manages: multiple languages multiple versions future upgrades 

11. © 2014 GS1 How to localise 11 Upon request to GO, MOs will be assigned their own country/language version of the App to localise Someone from the MO will need to be added as a local “translator” ‒ Each MO-locale can have one or more assigned translators ‒ MOs are responsible for formatting the translations and additional information in their local version into HTML You will be given usage and technical guides to follow E-mail me! Lisa.Sandberg@GS1.orgLisa.Sandberg@GS1.org

12. © 2014 GS1 Project overview Create a Web-based App for GS1 presenters Team of 12 MOs + GO Retail/CPG focus: start with a jar of jam One version for all MOs in English Visibility App in Retail 1 Content Mgmt System (CMS) 2 Broaden scope of App 3 Ability to create local market (MO) versions ‒ Additional languages ‒ Local “About Us” info ‒ Additional Focus Areas ‒ Local use cases and videos New sectors New categories New supply chain steps Off-line capabilities Right-to-left capabilities New business benefits Phase 1 12 June, 2015 Phase 2 Sept 2014 Feb 2014 What’s next? GS1 Visibility App Project team members will be surveying MOs in the coming months to scope and prioritise Phase 2 of the App 

13. © 2014 GS1 Stay in touch! Lisa.Sandberg@gs1.org Lisa.Sandberg@gs1.org 13 More information at http://mozone.gs1.org/visibility-app http://mozone.gs1.org/visibility-app