1. Champions of Our Cause Charitable Giving to the DMC Corporate Development Operations Department Detroit Medical Center© November, 2009

2.  Charitable giving to the DMC is essential to help us:  Invest in new programs, services, equipment and research  Maintain quality facilities  Provide quality care to our patients  Improve the health of our community

3.  Development (fundraising) staff at corporate and each of our hospitals are responsible for raising funds for equipment, programs and construction projects at the DMC.  In order for DMC to be successful in fundraising, physicians and employees need to be knowledgeable of, and actively support, development activities.

4. Physicians and employees can help raise funds for DMC hospitals by: 1. Giving to the annual employee campaign and to capital campaigns; and to capital campaigns; 2. Attending or volunteering at DMC fundraising events; events; 3. Identifying grateful patients who might be interested in making donations to DMC interested in making donations to DMC hospitals. hospitals.

5. Grateful patients are key to successful fundraising: The Advisory Board research indicates that grateful patient programs are one of the most effective tools in healthcare fundraising.

6. Why do patients give? 1. They believe in the mission of the hospital; 2. They want to show gratitude to the hospital, physician, or staff; or staff; 3. They want to make a difference in their community; 4. They share a vision for future human needs; 5. It meets their own psychological needs; 6. They are asked to give.

7. Question: What is one of the easiest ways for you to help us raise money for your hospital and their programs? Answer: By meeting with your hospital’s Chief Development Officer to discuss grateful patients and other ways you can make a lasting gift to the hospital.

8. Confidentiality:  We are HIPAA compliant – all patients are provided a patient privacy consent form prior to admission that includes a statement that they may be contacted for purposes of fundraising.  Also, all fundraising communications to patients (written and e-mail) have an ‘opt out’ option from receiving these types of materials.

9. Our medical staff have told us, the major reason people don’t give to an organization is because they are not asked. Please click this link to view the ‘Turn Grateful Patients into Miracle Workers’ video: http://intraweb/main_dmcinfo/cac/GPvideo.htm

10. Please call DMC Corporate Development office at 313.578.2260, if you have any questions. Your hospital Chief Development officers are: Children’s Hospital of MichiganPatrick Kelly313.745.5423 Detroit Receiving HospitalJuanita Reid313.966-0236 Harper University/Hutzel Women’s/DMC Surgery Hospitals Sally Nyhan313.966-9328 Huron Valley- Sinai HospitalSharona Shapiro 248.937.3627 Rehabilitation Institute of Michigan Terry Ahwal313.745.9817 Sinai-Grace HospitalKatie Spillane-Knight 313.966.3508 DMC Corporate Giving Department web address: www.dmc.org/giving

11. Thank You: We hope this NetLearning course has been both informative and helpful. Please feel free to review this course until you are confident about your knowledge of the material presented. Click the Take Test button, located on the left side of the screen, to complete the requirements for this course. For future reference this module is available on the NetLearning Library under the 2010 Core Compliance category. The NetLearning Library link is found on the DMC Intraweb screen under the NetLearning drop-down list.