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Member Recruitment & Retention: Joining and Belonging August 7, 2013.

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Presentation on theme: "Member Recruitment & Retention: Joining and Belonging August 7, 2013."— Presentation transcript:

1 Member Recruitment & Retention: Joining and Belonging August 7, 2013

2 Agenda & Housekeeping Part 1: Recruiting new members Part 2: Retaining members Part 3: Information Sharing/Q & A *Please place your phone on mute until the sharing portion of this call.

3 AFP Membership Growth

4 Membership Categories

5 Recruiting New Members: IHQ Assistance Online membership toolkit Membership processing Monthly email to membership chairs Installment payment plan AFPPrintq.com AFP-Chapter Joint Prospect Mailings AFP-Chapter Prospect E-mail campaigns: Contact Demond McWilliams at dmcwilliams@afpnet.org

6 Recruiting New Members: Ideas that work--IHQ Set a goal for number of new members Engage more members in recruitment Develop your prospect list The personal ask is the most effective

7 Financial Benefits of Membership FINANCIAL BENEFITS OF MEMBERSHIP Member’s Savings Through our Chapter Chapter Educational Meetings (10 per year)$ Chapter One Day Conference$ Webinars (2 per year)$ Course Offerings (Fundamentals, CFRE Review, etc.)$ Other (job postings)$ TOTAL$ Member’s Savings Through AFP INTERNATIONAL* International Conference Registration $370 off early bird rate Ready Reference Series (9 Titles) $180 Resource Center Research $ 50 Advancing Philanthropy Subscription $100 HEP Matching Gift screening $ 60 AFP Webinars (per session)$136 AFP Compensation and Benefits Survey$ 95 CFRE Application$160 TOTAL$1181 GRAND TOTAL(Chapter + $1181)

8 Recruiting New Members: Ideas that work--Chapters Member Spotlights “How did you hear about us?” Intentional networking—hosting strategic conversations Scholarships/Discounts New Members Orientation

9 Retention--IHQ Begins the moment you get a new member The difference between joining and belonging Involvement with AFP-International

10 Retention: Ideas that work -- Chapters Welcome Mentoring/buddy program Asking for their involvement Asking for their advice

11 Open Discussion What works for your chapter? Any questions

12 Contact Information Joseph Goepfrich, CFRE josephgoepfrich@cfsswmi.org Val Lay Director, Chapter Services, Central U.S. vlay@afpnet.org Chapter Services Chapter.services@afpnet.org 800-666-3863

13 Thank you for all you do for AFP!


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