1. Children Workshop Team 10 Hector Tettey Rishøj Nartey Denisa Sindarova Camilla Norqvist Hansen (cn-design.dk) Armin Cavdar (armincavdar.com)

2. N.A.B.C. N = Needs  Target group (children of preschool and school age)  We used observation technique

3. Blueprint

4. N = Needs What are customers needs in the area of children workshops?  More attractive themes  Activities for older children (not only for children between 0 and 5 years)  More information about the workshop (promotion)  Modern interactive features  Information on website (on-line reservation)  Make expositions lower (at eye level of children)

5. A = Approach Theme: Historical adventure into Danish cultrure, where you can use all of your senses, inside of the children museum  Touch  Sight  Smell  Taste  Interactive features (computer, tablet….)

6. A = Approach  Development objectives and solutions  1. How could be the value of the workshop be increased in order to attract more customers?  2. How could be the workshop structured in order to attract wider spectrum of the target group?

7. B = Benefits and costs  Advantages for guests  Educative  Motivation  Socializing and team working  Creativity  Free time for parents  Series of the workshops, which can be build one on each other

8. B = Benefits and costs  Advantages for Museum  Possible increase of income  Guests will spend more time in museum = willingness to spend more money  Possible cooperation with kinder garden and primary schools = source of stable income  Costs  Now 30 DKK per 3 hours workshop per child  But with our solution we can afford to increase the price

9. C = Competiting Approaches  Competitive advantage  Offer services, which can afford each budget  Workshops, where children are supervised by the employee of the museum  Raise more interest in Danish heritage by the free entrance  Not influenced by the season

10. C = Competiting Approaches  Our new competitive advantage would be to teach old stories in modern way.  (Buying behaviour is mainly influenced by children, who want to follow the nowadays trends.)

11. Soundbox

12. Video Chair

13. Flyers

14. Poster

15. Homepage

16. Events

17. Chrildren Workshop

18. Usability of Homepage  Easy and quick to use  Everybody can understand the navigation  Attractive to look at it  Memorable

19. Summary  when we seemed to National Museum had nothing particularly interesting workshop for the kids so we decided that we would place our workshop in the children museum.  in this way we get the kids so they do not come to each lose interest in the workshop.  customer involvement (reviews, on-line registration).

20. Thank you for your attention  Feel free to ask questions