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Market Research Results Topic: Web Searching Client: Research Technologies Inc.

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Presentation on theme: "Market Research Results Topic: Web Searching Client: Research Technologies Inc."— Presentation transcript:

1 Market Research Results Topic: Web Searching Client: Research Technologies Inc.

2 Purpose of Research To gain an understanding of how customers find technical information on the internet Searching Web Terms Web Sites Methodology In January 2004 an email invitation was sent out to XXX readers. The invitation included a url location. Surveys were completed by a total of 472 respondents.

3 Demographics - Which Region are you from?

4 Demographics - Which of the following best describes your industry? (check only one)

5 Survey Questions

6

7 Using an independent search engine (e.g. Google) to search for:

8 Going directly to:

9 When you go directly to a site, do you find information by:

10 Do you have any other methods of finding information via the internet which are not specified above? Literature search form Sci Central and Science Direct NCBI search, and Nerac search GC-LC literature asking vendor reps and purchasing agents Google search Usenet, blogging, educational (university courses, lectures, labs). Excellent resources. Even post questions... PubMed, other literature search engines use the brain PubMed searches for relevant articles containing column and instrument references. Internal colleague recommendation Search by J. Chromatography A/B direct contact with technical representative biosupplynet lc/gc magazine Bulletin Boards of professional organizations

11 Do you have an industry/application specific page already set in your browser as a homepage?


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