1. It’s ALL About Team Captain Kick-Off Luncheon ATTENDANCE

2. It isn’t good enough to have the right people INVITED if they do not ATTEND the event. Getting a Commitment

3. Secret to KOL Success The secret to a successful Walk is getting QUALITY people to attend the Team Captain Kick Off Luncheon. Team Captain Kick Off Luncheon.

4. Following Up Make follow up calls 3-5 days before the Team Captain Kick Off Luncheon to everyone that sent an RSVP Make follow up calls 5-7 days before the Team Captain Kick Off Luncheon to the top 20% of your invitation list that has not responded with an RSVP

5. Empty Chair Syndrome

6. The Star Treatment Treat them as VIPs because they are VIPs and they will perform like VIPs Treat them as VIPs because they are VIPs and they will perform like VIPs

7. LUNCH IS OVER – NOW WHAT? Assess Your Attendance Compare your KOL guest list to your Team Captain list (present and past). Compare your KOL guest list to your Team Captain list (present and past). Identify those who SHOULD have been there but weren’t.

8. Follow up Mailings AttendedDid Not Attend Letter – Thank you for coming! Letter – Sorry you couldn’t join us. Team Commitment / Volunteer Form Complete Team Captain Folder Who? What? Those you believe SHOULD have been there: (Past Team Captains, New Team Captains, Board Members, Volunteers, Mental Health Agencies, Other Organizations / Professionals, etc.) Those who WERE there &

9. Past Team CaptainBoard Member Volunteer New Team Captain Potential Business Team The costs of mailing are worth the potential of getting just ONE additional TEAM. Get them the tools they need!

10. Follow Up Email Blast Highlight the success of the KOL Highlight the success of the KOL Include a few pictures Include a few pictures Recognize sponsors Recognize sponsors Give tips on Team Fundraising Give tips on Team Fundraising Tell them what they missed! Tell them what they missed! Encourage them to Encourage them to REGISTER NOW! REGISTER NOW! Use your database to send a progress report of the KOL event by email to all registered Team Captains and potential Captains.