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1 B-to-B Email: New 2007 Research on Effective Email Marketing Tactics Wednesday, February 7, 2007 2007 Subscription Benchmarks Stefan Tornquist Research.

Published byMadeline Nichols Modified over 9 years ago

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Presentation on theme: "1 B-to-B Email: New 2007 Research on Effective Email Marketing Tactics Wednesday, February 7, 2007 2007 Subscription Benchmarks Stefan Tornquist Research."— Presentation transcript:

1 1 B-to-B Email: New 2007 Research on Effective Email Marketing Tactics Wednesday, February 7, 2007 2007 Subscription Benchmarks Stefan Tornquist Research Director Sean Donahue Senior Reporter, ContentBiz

2 2 The Big Number © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

3 3 Data Sources 1 - Survey of 65 Summit Publishers 2 - Survey of 337 paid content publisher subscribers to ContentBiz 3 - Interactive audit of 50 paid content publishers’ free trial practices © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

4 4 Attracting New Subscribers © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

5 5 Attracting New Subscribers ContentBiz PubsSummit PubsRank SEO Acquisition email1 Offline adv. SEO2 Acquisition email Paid search3 Viral campaigns Offline adv.4 Paid search Online adv.5 PR Viral campaigns6 Online adv. Co-registration7 PR8 Affiliates 9

6 6 Promoting Free Trials © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

7 7 Free Trial Promotion - emusic

8 8 © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you. Free Trial Promotion

9 9 Length of Free Trials © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

10 10 Free Trial Conversions © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

11 11 © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you. Free Trial Promo - Britannica

12 12 # of Registration Pages © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

13 13 Multi-year subs © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

14 14 The Welcome Message © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

15 15 What’s in a Welcome Message? © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

16 16 © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you. Welcome Message - Classmates

17 17 © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you. Welcome Message - SalesGenie

18 18 © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

19 19 Paid Conversion © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

20 20 Reconnecting After Abandonment

21 21 How Long Do Subs. Last? © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

22 22 Multi-year subs © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

23 23 Which Tests Are Being Conducted? © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

24 24 Which Tests Are Working? © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

25 25 State of Web 2.0 © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

26 26 Measuring Impact of Web 2.0 © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

27 27 Impact of Web 2.0 © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

28 28 Emerging Media © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

29 29 Price Testing © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.

30 30 © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you. Revenue Tomorrow?

31 31 Thank You © 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you. Sean Donahue seanh@marketingsherpa.com Stefan Tornquist stefant@marketingsherpa.com

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