1. Innovative Airport Enhancements Matt Johnson – JacobsenDaniels Associates Airport Ground Transportation Association (AGTA) – September 2006

2. The Goal Mission Possible? Reduce Costs AND Improve Service

3. The Challenge Getting Passengers from Bag Claim to Your Vehicles – Information Dissemination – Wayfinding – Advertising – Curb Management

4. Today’s Tools Signage, Signage and More Signage

5. Tomorrow’s Tools Terminal Area - Static Signage - Dynamic Signage

6. Applications in a GT Environment Information Wayfinding Management Advertising

7. Challenges with GT Applications Cost Environment Static Nature of Curb Area

8. Information and Wayfinding Dynamic Information and Wayfinding – Easily Updated – Tailored to Passenger Type Language – Cost Effective

9. Advertising Airport – Offset operating costs Operator – Opportunities to advertise their services at a reasonable cost and to their audience

10. Management Airports and Operators – Integration with vehicle management systems – Improved curb utilization

11. Summary With the current and future strains on commercial vehicle activities, airports and operators are continually looking for ways to reduce costs, while maintaining service. Utilization of dynamic signage is a tool that is becoming more cost effective and applicable to the GT environment.

12. Thank You