1. Integrated Image Recommendations Seal Signatures & Use

2. 2 University Seal Ceremonial and Executive Use Only Included Diplomas University ceremonies President, Vice Presidents, Provost, Trustees, and Chancellors only –Business cards –Letterheads –Personal presentations –Websites –Invitations Permanent building insignias Excluded Marketing collateral General websites Banners (other than for ceremonies) Signage Coasters, placemats, napkins, etc. Alterations of any kind Artistic interpretation (e.g. using the seal to dot an “i”)

3. 3 University Signature

4. 4 Campus Signatures

5. 5 IUPUI Campus Signatures

6. 6 Use of Signatures Prominent position –Stationery, business cards, recruitment materials, websites, and key signage Minor element (back cover, footer, sleeve, etc.) –Displays, print/television ads, billboards, campaign materials, give-aways, etc. Campuses/units express their personality through colors, copy, photos, etc. (not individual logos)

7. 7 Deliverables to Expect Integrated Image Guide Book –Signatures –Signature guidelines –IU font –Color/font palette Signature Secondary trade font palette Brand Essence Tools –Mood boards –Verbal descriptions –Mascots Presentations/Timeline –June: Internal rollout –Fall: External rollout

8. Integrated Image Recommendations Questions/Discussion