1. The Russian Presidential Academy of National Economy and Public Administration The Institute of Sectoral Management Moscow 2015 Sharamko Kristina 3 d year Management and Marketing

2.  The essence of merchandising  The main rules and principles of merchandising  The key tools of merchandising

3. Merchandising - a set of measures in the marketing process, aimed at the promotion and sale of products in the store Customer

4. to improveto strengthen to promote to create to increase to influence to form The main objectives of merchandising

5. Goods should be placed face front to the buyer Price tags should be truthful, aesthetic, fit the goods and have easy-to-read information If the buyer wishes to take the goods in hands there should not be any unnecessary barriers Goods that shelf life is running out should be placed closer to the buyer

6. 4 Principles

7. The principle of effective store of goods Rules: -the rule of the best possible range of goods -the rule of trading stock -the rule of presence

8. The principle of effective location or position of goods

9. Display units

11. The principle of effective positioning sticker dispenser wobbler banner signage poster special tag dummy

12. The design of the store

13. Lighting

14. Sound appearance

15. The range of goods

16. 1 Goods packaging and displaying

17. Visual advertising

18. Videos on different screens and monitors

19. Shop planning

20. Advertising and other promotional materials

21. Successful merchandising Rules Principles Tools

23. The Russian Presidential Academy of National Economy and Public Administration The Institute of Sectoral Management Moscow 2015 Sharamko Kristina 3 d year Management and Marketing