1. Small-town PR Krista Petty Saline County Library Benton, AR

2. Publics Who are you trying to reach and why? - niche markets Who are you already reaching and how? - demographics Issue statement: What’s the purpose or end goal of this effort?

3. In-house vs. External a.k.a. Controlled vs. Uncontrolled In-house publicity - flyers, brochures, newsletter, pamphlets, signs, displays, WEBSITE, Facebook, Twitter, etc. External - press releases, calendar items, photos, etc.

4. In-house Tactics Keep it simple but eye-catching (no wordiness, jargon, or erratic color and typeface patterns). Positive signs are a positive. Consistency without monotony is the goal.

5. External Tactics Know the Media’s Job (Play by the rules) -AP Style -tight schedule (meetings, photo opts.) -deadlines/publication schedule Do NOT play favorites! Please and Thank You Offer an exchange. Ask Questions.

6. Make them Believe Make everyone believe you’re as wonderful as you are! Don’t go overboard! -PR practitioners get a bad wrap for fluff- (the program should sell itself after you present it).

7. Evaluate and Escalate Patrons are the most important measure of success. -Ask for feedback and listen (even when it’s unsolicited). -They will tell you what your next move needs to be. Media placements are valuable tools but can be misleading.

8. Common Misconceptions Media- friend or foe? Signage- overhaul Fancy vs. creative (money savers that move mountains) Sticking to the formula (unique programs/unique publicity) Failures as successes? Warm fuzzies when talking about the library will not come to all your target audiences.