1. Information Technology 1 Customer-Oriented Application OFTA Workshop Customer-Oriented Application Steve Beason Executive Director, Information Technology Hong Kong Jockey Club 10 September 2002

2. Information Technology 2 Introduction to HKJC Operator of pari-mutuel betting on horse racing & Mark Six lottery Not-for-profit organization Annual donations total HK$1 billion Contributes 10% of total HKSAR tax revenue Private club for 18,000 members To be a world leader in the provision of horse racing, sporting and betting entertainment, and Hong Kong's premier charity and community benefactor VISION

3. Information Technology 3 Betting Channels Percentage of Betting Turnover by Cash & Account Transactions CashAccount HK$m 29 42 46 52 57 61 65 66 67 68 71 67 58 54 48 43 39 35 34 33 32 33 89/9090/9191/9292/9393/9494/9595/9696/9797/9898/9999/0000/01 43,33847,26055,62060,14366,38872,27780,67092,35391,49381,33583,41781,533 70 30 01/02 78,159

4. Information Technology 4 IT Division Mission In co-operation with our corporate and public customers, the Information Technology Division will provide proven, high quality and cost-effective technology-based solutions and services that exceed agreed-upon business requirements.

5. Information Technology 5 Next Generation Betting Channels v Betting Terminals v Direct Input Devices v Online Betting v Information Dissemination

6. Information Technology 6 Betting Terminal Development Roadmap Operator modeSelf-service, touch-screen Voice bettingInteractive, voice recognition Cash basedAccount based Proprietary ticketMultiple tickets/ bet slips

7. Information Technology 7 Customer Input Terminal Development Roadmap Proprietary machineOff-the-shelf multi-functions Betting transaction Betting transaction + Info dissemination Bulky, fixed lineSlim, wireless 1991 2001 1998 19941988

8. Information Technology 8 Interactive Channel Development Roadmap Two-Way-Messenger, CIT, Mobile Phone Betting, eWin Proprietary networkLocal operators network Short Message ServiceMulti Media Service E-CertE-Cert, M-Cert

9. Information Technology 9 Next Generation Direct Input Device eWin Two-Way- Messenger Mobile Betting Service Wireless modem Bluetooth phone Pocket PC + Wireless Pack for GSM/GPRS GPRS PDA Phone CIT-PDA CIT 6 3G Phone Smart Phone

10. Information Technology 10 Information Dissemination Development Roadmap Push modePersonalized, interactive Text/ ImageMulti-media Information Information & entertainment On-course/ BroadcastOnline/ Mobile

11. Information Technology 11 STRIDE

12. Information Technology 12 Wireless Interactive Terminal

13. Information Technology 13 Virtual Horse Racing

14. Information Technology 14 Q & A