2. Presentation by Valentina Pichler DELICIOUS AND REFRESHING THE BEST FRIEND THIRST EVER HAD

3. Index John Permberton Coca Cola‘s Rise Brand Values Trademarks Employees Coca Colas Influence Advertising

4. John Pemberton Inveted the Coca Cola in 1886 Fought in the Civil War Wanted to archive commercial success Died in August 1888 Further information: coca cola.docxcoca cola.docx

5. Coca Cola‘s Rise Asa Griggs Candler saved the business Hired traveling salesmen Coupons for a free Coke Logos on calendars, posters, notebooks and bookmarks Further information: coca cola.docxcoca cola.docx

7. Brand Value In 2010 on third place with $ 34,844.00 In 2014 on tenth place with $33,722.00 Last few years the value decreased

8. Trademarks owned by Coca Cola The company ownes 110 trademarkes Most important: Fanta Sprite Burn Powerade Gatorade

9. Employees Employees: 150,900 Sales 2013: $48.02 B Headquarters: Atlanta, Georgia A list of the 50 most successful employees and further details can be found here:coca cola.xlsxcoca cola.xlsx

10. Coca Cola‘s Influence 3.1% of all beverages consumed around the world are Coca-Cola products $35.1 billion in revenue makes it the 84th largest economy in the world, just ahead of Costa Rica The red and white Coca-Cola logo is recognized by 94% of the world's population. The brand’s value has immensly increased in the last years Further information:coca cola.xlsxcoca cola.xlsx

11. Advertising Companies commercial for children 2014 FIFA Coca Cola song: Coca Cola new commercial for 2014